100-ish Word Thought: Eyes on your own paper

Stop copying. start booking.

When it comes to content, trends are loud. But your ideal client? They’re quiet. Until they inquire.

It’s easy to get swept up in what the Internet says you should be doing. Post every day. Make Reels. Hop on the trend. Dance. Educate. Inspire. Sell. Entertain. Be funny. But also serious. And do it all with perfect lighting, flawless everything and never-before-seen creativity. 

But here’s the thing: You’re not a content creator. You’re a service provider. Your job is to get booked, not go viral.

The only person you need to compare yourself to is yourself. Are you clearer, more consistent, more aligned with what your future clients need than you were before? Great. Awesome. You’re doing it.

Forget what everyone else is doing. The algorithm doesn’t book you. Your ideal client does.

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