100-ish Word Thought: Gatekeeping Gold

Plan Your Content Like a Wedding Pro (Not an Influencer)

You say you don’t know what to post. You say creating content is so hard.

But, the thing is you already know what to post. You just don’t think you do.

The confusion starts when you try to create content like an influencer. That’s not your job. You’re not posting for likes. You’re posting for clients. Understanding the difference is the whole ball game 

If a client has asked it, said it, been surprised by it, or needs to know it, that’s content gold. It’s right there waiting to get out of your brain and be put out into the wild.

When you ignore it and go searching for trendy ideas or what the kids are doing these days, that’s when content feels hard.

Because you’re not creating for your future clients. You’re creating for someone else’s audience.

You’re not a content creator. You’re a wedding pro. Your job is to connect, educate, and guide your clients. 

The content is already there. You’re just gatekeeping it.

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