100-ish Word Thought: Humanity is the new algorithm

People Trust People. Always Have. Always Will.

You’ve heard it before: people trust people, not brands. But it’s more true now than ever.

The online marketing content that’s winning right now isn’t the most polished. It’s not the trendiest. It’s not the most over-the-top aspirational (Gasp!) It’s not even the most clever. It’s the most human.

It’s the florist who talks about how they fix wilting flowers on-site. The planner who shares behind-the-scenes chaos with a sense of humor. The stationer who shows their messy desk instead of a perfect flat lay with a bunch of trinkets absolutely no one has on hand.

People want real. They want to know there’s a person behind the price tag.

A credible, experienced voice inside your business will always outperform a faceless brand voice.

This doesn’t mean you need to spill your guts. It means showing up with perspective. With personality. With a point of view.

Because trust isn’t built on fakeness and filters. It’s built on connection.

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