100-ish Word Thought: It’s Visibility, Stupid

How to market and promote wedding and event business in the age of AI by top wedding business marketing expert, Julianne Smith of Garter Girl Creative

Helpful + Visible = Hireable

Being helpful is no longer enough. You can’t get by in today’s wedding business economy with just being the expert, the best or the most experienced. Full stop. 

If your expertise or experience is solving problems, but no one is seeing it, you’re making it that much harder to get booked.

Today’s wedding clients don’t want hype. They want trust, confidence, and clear answers from a real human.

All your secret sauce that makes you darn good at your job? Yeah. It only works when it’s seen. That’s where visibility comes in.

Marketing content books isn’t trendy. It’s thoughtful and it’s discoverable. Show up where your clients are searching and guide them with helpful content that makes them trust you.

Helpful plus visible equals hireable. All day, every day.

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100-ish Word Thought: Quiet luxury

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100-ish Word Thought: Read The Room