100-ish Word Thought: Perfect doesn’t pay

100-ish Word Thought Tips
Written By Julianne Smith
Wedding business marketing: presence and expertise build trust, not perfection by Julianne Smith of Garter Girl Creative

Presence Builds Trust

In this industry, everyone’s work looks beautiful. Gorgeous flowers, stunning photos, elegant designs, perfection is not only everywhere. It’s a given.

So what sets you apart? Not more perfection. Not one more tweak or edit.

It’s you. Your expertise. Your ability to show up, share what you know, and be consistently present for your clients and future clients.

Because flawless work might catch someone’s eye, but presence and authority are what earn their trust. And trust is what gets you booked.

Stop waiting for “perfect.” You already have that. Start leaning on what only you can offer: your voice, your perspective, your presence.

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Julianne Smith
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100-ish Word Thought: You don’t always have to do the most