100-ish Word Thought: Read The Room

Your Clients Are Telling You What to Say

If you’re stuck wondering what to post or talk about in your marketing, you’re thinking too hard. 

Pick your head up and read the room.

Go check your emails, your DMs, your client consult notes. Scroll back through your last wedding and ask yourself, what questions did they ask? What were they nervous about? What did you repeat five times because they needed to hear it in five different ways?

That’s your content. That’s what they want.

Not what your competitor is doing. Not what the algorithm is chasing. Your couples are literally handing you the content.

Listen harder. Talk back more.

Because when you create based on what they want to hear instead of what you feel like saying, your marketing works better. It lands. It converts. It books.

It’s not just good marketing. It’s good service.

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