100-ish Word Thought: focus on the right thing

Let Your ROI’s Guide You

The grass isn’t greener over there. The grass is greener where you water it. The same is true for marketing your business. If you're blog stinks, it's because you likely don't spend time working on it. If your competitor is doing well on video content, it's not because they're cute or funny or they're more of an expert than you. It's because they're putting themselves out there and making the effort. The hack as a business owner is to put your time and energy into the marketing efforts that are going to give you the best return for time and money spent. Make sure you evaluate your return on your marketing investment. Do you do it for vanity, because someone told you to, or because you've always done it? Or do you do it because it gives you an amazing return on your investment? 

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