100-ish Word Thought: The recovery is never enough

A Break or a Break Up?

When we take time off or breaks, it's never enough.

Off-season, weekends with no events, pandemics, Mondays off, out of office - it’s never enough time to recharge, let alone get the creative space to build the business you want.

In our off times, we need to mentally unplug. To physically rest.

Yet most of us (OK, me!) try to jam all those little things we punted to a later date into what is supposed to be our shoulder season(s).

So the question becomes: How are you showing up in all the seasons, even the busy ones? The goal of any marketing effort is to stay efficient and consistent so that when the break comes it can be a true break.

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