100-ish Word Thought: Vibes aren’t searchable

No, You Don’t Need to Become a Writer

Let’s talk about the thing no one in the wedding world wants to hear.

You need more words in your marketing. Yep, words. Sentences. Text.

I get it. This is a visual industry. You make things look beautiful. You show your work. You design, plan, photograph, style, film, perform. How things look is your work.

But online? The Internet doesn’t see vibes or feel the feels you so expertly create. It reads.

Search engines, algorithms, AI tools, and even your future clients, they all rely on words to understand what you do, who you serve, and whether you’re the right fit.

This doesn’t mean you need to become a professional copy writer. In fact, quite the opposite. All you need to do is simply answer your clients most burning questions. 

You already know what to say and how to say it. You could  answer client questions in your sleep. That’s your content.

When you share your expertise in text, it’s not only discoverable, it’s powerful.

Text is the future of visibility. And visibility is how you get seen and booked.

Click here for more wedding business thought tips in 100-ish words.

Smart thought, right? Sign up here to get free marketing advice for your wedding and event business sent right to your Inbox.