exclusive for wedding pros:
The stress-free blueprint to attracting more leads
Introducing The Pin Pipeline!
In this complete course, you’ll learn exactly how to efficiently and effectively organize your Pinterest marketing system to maximize your content so you can get more of the right kind of leads - without it taking over your life.
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“I came to you for Pinterest help because that’s what I thought my business needed, but what I got was so much more! The overall amount of organization and structure that you’ve provided to my entire marketing strategy is amazing. I wasn’t expecting that, but turns out, it was exactly what my business needs.”
- Stephanie F., Luxury Wedding planner
Does any of this sound familiar?
😩 You want more business, in fact, you need more business, but you just don’t know where you’re clients are these days and confused on what’s working or not.
🙈 You’re overwhelmed and frustrated with yet another marketing channel threatening to suck all of your time and energy, leaving you with nothing to show for it.
😝 Even though you use all the right hashtags and the trending audio, you’re worried that just when you figure it out, the tech Gods are going to pull the rug out from under you with algorithm changes you can’t keep up with.
🤷♀️ You’ve heard that Pinterest can be really great for business - maybe from your competitors who always seem to be getting all the leads - but you have no idea where to start, much less if your ideal clients are even using it.
🤔 You love your job, you really do, but between running your business, serving your clients and trying to live your life, you have absolutely zero time to waste in figuring out how it all works.
😡 You’re insanely talented and darn good at your job, but it seems like the people that are contacting you just aren’t the right fit.
🤯 It feels like an impossible, never ending cycle of whack-a-mole where you’re caught between actually serving the clients you do have, and at the same time you’re also on the hook to bring in new clients - it’s exhausting and a recipe for burnout.
instead, Imagine How It Would Feel To…
hiiiiiii, I’m Juli!
In case we haven’t met, my name is Julianne Smith. I’m the creative ideas queen and solutions finder at Garter Girl Creative. Friends (that’s you!) call me, Juli.
Have you ever tried to get something, but couldn’t find exactly what you’re looking for? Flash forward 20 years later, you’re running a business doing the thing. Yeah, that’s me.
I started hand making wedding garters in 2004, as The Garter Girl, after I couldn’t find one worthy of my best friend. When every bridal shop turned me down to wholesale, I took my garters directly to my customers - online.
Through my website, blog and online marketing platforms, like Pinterest, I’ve sold thousands of handmade wedding heirlooms. I’ve also used it to sell my top ranking wedding blog, and launch a niche wedding website.
I’m right here with you doing all the things, being everything to everyone. I know what it’s like to be confused, frustrated and overwhelmed. I know what it’s like to just want someone trustworthy to tell you exactly what to do.
Wedding pros in every category have used my techniques to get control of their content, streamline their marketing, and efficiently attract their ideal client online.
With The Pin Pipeline:
There’s NO MORE worry about When your next lead is coming
If you’re like me, a busy wedding pro juggling all the things 😧, what I love the most about my job, is the work itself. I love being creative and making my clients happy!
Before I figured out a marketing system that worked for me, I was spending more time doing everything but my actual job. It was exhausting.
It doesn’t have to be this way. You don’t have to be stressed, overwhelmed, confused and frustrated at all times.
You deserve a seamless marketing system that runs on auto-pilot. You deserve a proven strategy to bring a steady stream of new leads who are ready to work with you. You deserve to be free to take care of your clients... and have a life 😉!
I’ve built my website to rank #1 in the world for all of my keywords* and grown a referral pipeline that allows me to do what I love to do.
(* If you don’t know what a keyword is, that’s A-OK. Keywords are the secret sauce to tapping into your very own customized referral stream. But, no worries. I’ll walk you through it all step-by-step in The Pin Pipeline.)
You don’t need worry about where your next lead is coming from.
You don’t need to worry if you’re doing it right.
You don’t need to worry if you’re leaving money on the table by not tapping into what’s working right now.
You can do all of this - and more - for your business. Because, the truth that most marketers or so-called “experts” won’t tell you is:
It’s not that hard.
You’re a smart, successful business owner. You can absolutely figure this out.
What you need is someone who knows what you’re going through to take your hand, and show you what to do.
INTRODUCING:
Get instant access to the exact proven system developed over 15 years to bring millions (and millions!) of views and 1,000s of inquires to wedding businesses just like yours!
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“We’ve been in business for over 10 years and worked with countless ‘experts,’ and no one has ever explained marketing and content like you have. You boil everything down into a language that we can actually understand. We’re just mad at ourselves for not finding you sooner!”
- Amy and Jessie, Florists
The pin pipeline’s unique framework:
Meet The House Theory™
Let’s stop being so frustrated. Let’s be done with trying so hard - with nothing to show for it!
The most efficient and effective way to build a marketing system that brings you leads on auto pilot while you’re free to do your job is by building your systems from the ground up, brick by brick.
In The Pin Pipeline, you’ll learn how to build a back-of-the-house marketing system that works on and off Pinterest to attract to your ideal clients, positions you as the expert that you are and, most importantly, does the work for you.
In The Pin Pipeline, I’ll walk you through the 3 stages of The House Theory™ step-by-step:
curriculum outline:
How the Pin Pipeline optimizes your marketing to bring you leads
The Pin Pipeline is self-paced and you can watch anytime you’re ready (and come back as often as needed). The foundation is established from the start and you get a crystal clear roadmap for where you’re headed.
Much of the information in the course is eyeopening and thought provoking, because it’s completely different from what you’ve been told in the past, or what you’ve likely been doing for years 🤯.
Nothing is gate kept. There’s no secrets to unlock or eggs to hunt. The Pin Pipeline is fire from the start, so you can see results (and feel relief) ASAP!
module 1: Understand Your Goals
The #1 reason why most businesses fail at marketing online is because they have no idea what success looks like for their business. Moreover, they’re too busy chasing the goals of influencers and others outside of their industry to stop and define success for themselves. (Sorry, not sorry!)
In this crucial foundational module, not only will you learn first-hand how the Pinterest algorithm works, but you’ll understand why your goals matter more than anything. You’ll set your own goals and watch in real-time as I build out a brand new account from scratch.
module 2: Keywords that sell
What’s the difference between just posting and hoping for the best, and sharing intentional content that will book you business?
In this module, you’ll learn one of my signature philosophies, “The Clear Not Clever Method,” to help your business appeal to potential clients -who are actually in a position to hire you. After all, what’s the point in traffic if it doesn’t book?
You’ll learn a simple framework to confidently define your customized list of keywords* targeted to bring you leads called, “The 4 W’s.”
module 3: set a solid foundation
The goal is not to just tell you what to post and when. (Spoiler alter: You can Google those tactics.) The goal is to get you booked.
You’ll be guided step-by-step as you build a rock-solid foundation on Pinterest that will pay your business dividends over and over again - for years and years to come - especially during your busiest of seasons when you don’t have time to focus.
To do this, you’ll get my signature marketing philosophy, “The House Theory,” that will build your Pinterest account from the ground up.
module 4: Boards That book
What do you want to be known for? What makes you the expert? Let’s make sure your ideal clients know you exist.
Go behind the algorithm and see in real-time exactly how Pinterest works. You’ll get the tools to custom-craft a Pinterest “house” that positions you as an creative leader in your market.
Together, you’ll go step-by-step through building a personalized Pinterest system based on your expertise with a crystal clear path to reaching your goals.
module 5: prep for website for leads
Is your website prepared to convert into dollars this new found Pinterest traffic that you worked so hard to attract?
Where most “experts” fail is their advice stops the water’s edge. It doesn’t finish the sentence in a way that leads to sales conversions for your business. A Pinterest system that sends you traffic, but leaves you high and dry is pointless.
In this module, you’ll get no-brainer, non-techy tips to maximize your Pinterest leads to bring your marketing efforts full circle.
module 6: rinse & Repeat
You don’t need to spend hours and hours creating all sorts of new content just for Pinterest. Instead, it’s all about getting the most out of what you already have.
In this module, you’ll custom design pin-worthy graphics to increase brand awareness - without any extra effort on your part - that don’t need complicated editing or fancy design software.
Quickly and easily maximize efforts and reach peak efficiency, because you don’t have time for anything less.
You, as a person, don’t need to show up on Pinterest everyday, but your business does. True facts.
Consistency is king on Pinterest and this pivotal module, you’ll get my proven methods to setting-and-forgetting your content to slowly drip out over time.
You’ll go behind the velvet rope and see exactly how to batch schedule content when you have time, so that you or your team can take a break and get back to doing what you do best.
module 7: pin magic
module 8: data that WILL save you
Data creates a efficient roadmap for the future. But, not all data is created equal.
In this must-watch module, you’ll learn what data matters, what doesn’t, and more importantly, what to do about it.
You’ll learn how to keep up when life gets busy, how best to train and monitor team members, how to make best use of trends and seasonality, as well as the keys to repurposing content to get the most out of your work.
BONUS LESSON: future-proof marketing
Pinterest doesn’t just live in a vacuum all by itself. You need an cohesive system, so you can do your work and have a life.
In this bonus lesson, you’ll go off of Pinterest and see how - and where -Pinterest fits into the bigger picture of business sustainability.
Change is the only constant in today’s digital world. You need repeatable strategies to future-proof your business against unknown trends, or algorithm updates, and understand how to ride the wave of change - but only if you want be around for the long-haul!
Your result:
A seamless Pinterest system on auto pilot attracting your ideal clients, and the keys to a frustration-free and comprehensive marketing plan that brings you the right kind of business.
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“Instagram is so frustrating and don’t even get us started on TikTok. We used to just be able to post something and get sales or inquiries no problem at all. But all that’s changed. We were so in the dark about how to go about making the transition from relying on our social media so much. Thank you for making it so clear and easy to do and for giving us a sustainable system that we can manage on our own. You showed us how to take control of our content and our work in a way that sells itself. We couldn’t have done it without you!”
- Larisa and Sara, Stationery designers
Are you ready?
Join The Pin Pipeline today to once-and-for-all implement an efficient and effective comprehensive marketing system that will save your business both on and off Pinterest.
100% Satisfaction Guarantee:
Your satisfaction is all that matters. If you aren't satisfied with this course, email us within 14 days of your purchase and we'll issue a full refund.
The pin pipeline experience:
helpful support & Feedback to Give you what you need
When you join The Pin Pipeline, you’re not just getting another faceless online course that sits in your Inbox never to be opened (Guilty 🙋♀️). You’re getting personalized support and real-time feedback from someone in your corner, every step of the way.
You aren’t simply handed a login and sent off to figure it out - alone. You get real feedback, real answer your questions, and real results. Need clarity? Stuck on a step? Have a question specific to your business?
Helpful help that actually helps is a thing in The Pin Pinpine.
This program is designed to support you in real time - so you’re never left wondering, “Am I doing this right?”
You are not doing this alone.
P.S. Don’t you hate it when some educator who had “success” like 10 years ago and is now trying to teach you out-dated techniques that don’t work anymore!? Same same.
inside The Pin Pipeline, not only will you see a brand-new account being built in real-time, you’ll get to watch as the account grows and iterates right along side you.
Our growth is your growth. Our success is your success.
This isn’t your average do-nothing course…
… And I’m not your average course creator.
I’m a business owner, wife, mom, sister, aunt, neighbor, daughter, knitter, room parent, skier, beach lover.
I’m your new best friend.
I’m your biggest cheerleader.
I’m your business’ #1 fan.
I know the in’s, out’s and struggles of everyone in the course. We’ll work side-by-side to get it done for your business.
The goal is an effective marketing system that books you the business that you want, and gives you back the time you deserve in your life.
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“Pinterest is my number one referral source and I had no idea what to do about it, until I found you. You were able to help me turn all of this random traffic into some of my highest paying clients this year.”
- Jenn D., High-end photographer
Try It Out, Risk Free:
100% Satisfaction Guarantee
I’m only interested in your success. I’m really proud of the high-quality courses and content that we produce here at Garter Girl Creative, my level of knowledge and unmatched experience in the industry. However, it’s hugely important to me that you also feel confident in The Pin Pipeline as well as my style of teaching,
I have worked in this industry for 20 years and I completely understand that not all courses and teachers are created equally. I have been burned by bad purchases, slick marketing schemes, and ‘experts’ who promise everything and deliver on nothing. I empathize with you in that you might be feeling skeptical or have concerns.
For these reasons, I am available anytime at info@juliannesmith.com to talk it through with you to see if The Pin Pipeline is a good fit for your business. Because the truth is, it might not be right for you, right now.
Additionally, I offer a full 14 days to explore the course. This gives you 2 weeks to test it out in case you decide it’s not right for you. If you aren’t satisfied, please email info@juliannesmith.com within 14 days of your purchase and I’ll refund your purchase.
I fully accept that I might be burned by shady people and wanna-be competitors taking advantage of this offer, but I’m more interested in your success and your comfortability than I am in what other’s may do. I’ve been doing this too long to be worried or concerned about other people and copy-cats.
Not sure if The Pin pipeline is right for you?
This could be for you if...
😫 You’re tired and frustrated with social media. You don’t understand how it all works, but also don’t have time to waste figuring it out.
🤔 You’re looking to build brand awareness. You want to increase leads from the right kind of clients.
😟 You’re overwhelmed with all of the things. There’s too many tasks and to-do’s on your plate, you’re worried you’ll never get it all done.
🫠 You’re darn good at your job. You have expertise and creativity to offer.
😪 You’re tired of your incredible work wasting away. You’re done with unseen work in folders, or, worse, getting zero engagement on social media.
💪 You’re not above doing the work, or guiding your team to make it happen. But, you just need help to set the goals and define a path forward.
But, not if...
🔮 You’re looking for a get-rich-quick scheme to grow vanity metrics and feed your ego with the number of followers you have. Likes, followers & engagements don’t pay the bills. While my strategies won’t magically happen overnight, if you put in the work, your bottom line will know.
🆕 You’re brand new to the industry and just getting started. For you, I’d recommend starting by building up experience and a portfolio of work so you have creative content to share.
❌ You’re not in the wedding, event or creative industries. While these same strategies will no-doubt help you, the examples and pathways might confuse or overwhelm you.
💯 You don’t want to do the work. While it’s not required that you do all the tasks yourself, you must be engaged and set the tone. An effective, cohesive online marketing strategy starts at the top.
faqs
Here are helpful answers to your questions and concerns. Please email info@juliannesmith.com if you have a question not covered here (Or if you just wanna chat, I’m OK with that too 😘).
P.S. Do not hesitate to reach out. My Inbox is a judgement free zone.
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The course is broken into 8 different modules. If you have lots of other work going on at the same time, I generally recommend doing one module per week, and you’ll be done in 8 weeks. However, the course is self-paced and you get immediate access, so if you want to block off time to knock it out in a few days, you can realistically do that as well.
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Most of my students do not identify as “techy” either. You’re in the right place. I will personally walk you through everything step-by-step. My style of teaching is geared towards those who are experts in other fields, such as photography, catering, design, flowers & planning etc.
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Other than a website, there isn’t much more you need to rock it on Pinterest. You must have a Tailwind Advanced plan (about $240/year). The course also works best with a Canva, or another graphic design program, to create pin graphics.
There’s more on specific tech requirements are in the ‘Eligibility Requirements’ question below. -
Once you join the course, you will be prompted to create an account within the course platform (ThriveCart). From there, you’ll have access to the modules & course materials. All of the information will be emailed to you once you complete your purchase. I will email you routinely with links, lessons, prompts & updates. And when you have questions, you can contact me anytime.
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Is there ever a good time?! Just remember, forward is forward. Even a little time here and there is better than nothing. Plus, you have life-of-the-course access to all lessons & any updates, which means you can come back join anytime you have time.
Also, please know that I am a business owner, just like you. I do not have hours and hours to spend on Pinterest, and I don’t want that for you either. My goal is to show you exactly what to do so you can be efficient and effective. I want you doing your job, not wasting time on Pinterest. -
The last thing anyone needs is a huge time commitment that is unsustainable. Once your Pinterest account is set up and your system is set, aka you’ve been through the course and done the modules, you can realistically expect to spend about 2-3 hours per month or less scheduling pins on Pinterest.
If you’re spending more time than that, we’ll need to dig into the issue to see where the time is hiding.
The goal inside of the course is for you to batch schedule your Pinterest so you can go months without touching it, which can be really helpful during certain times of the year.
P.S. This isn’t the “norm” per say, but it is certainly realistic if this works for your style, I have students who schedule their Pinterest once a year for the rest of the year, which means they go a full year without touching it or worrying about it. -
You will have life-of-the-course access to the modules, course materials and any future updates, which means that as long as the course is live, you will have access to watch it as much as you want. You also get unlimited email support from me to ask questions or get personalized help.
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Yes, I very much welcome teams, partners and assistants join the course. We cannot do it all ourselves! Throughout the course, I will highlight specific areas where the business owner will need to do the work and make the decisions, as well as areas where it might make sense to get some help. Plus I share tips on how you can train and have others do the work for you.
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No. This course is not designed for virtual assistants or contractor-type of assistants who work for multiple clients. This is not negotiable.
Furthermore, if you, yourself, are a VA or a contractor who works for multiple clients, please do not join. There are specific lessons and teachings geared towards business owners that would not be applicable or helpful to you.
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Yes, I offer a 100% satisfaction guarantee. I offer a full 14 days to explore the program. If you aren’t satisfied, please email me at info@juliannesmith.com within 14 days of your purchase and l’ll refund your purchase.
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It is totally fine if you have a Pinterest account. In fact, most of the businesses who take this course are not new to the industry and have an account already. I will show you what to do with an existing account to be effective in using it to get more leads.
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Please email me anytime at info@juliannesmith.com.
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In order to be successful in the course, I recommend a few products:
Scheduler:
In the course, I will teach you how to pre-schedule content using a Pinterest approved scheduler called, Tailwind. You must have a Tailwind Advanced plan at $240/year annual rate.(Please note: This is my Tailwind referral link, and I will earn a very small commission should you decide to sign up.)
With the Tailwind Advanced plan, you’ll have more than enough posts each month to pre-schedule Instagram & Facebook.
Using Tailwind to schedule your pins is not negotiable. I do not recommend scheduling pins within Pinterest itself, or using any other Pinterest scheduling platform, such as Planoly, Later, Hootsuite, etc.
Graphic Design Software:
In the course, I’ll show you how to use an online graphic design platform called Canva.You do not need a Canva Pro account ($119/year) to do this work, however it will make graphic creation much easier.
You are welcome to use another graphics creation system, such as PhotoShop, but I do not cover this in the course or provide support.
Website:
You must have your own website that you can link pins to. I do not recommend pinning to third party sites, like your Instagram account, YouTube channel or podcast show notes, and I explain why in depth in the course.If you don’t maintain your own website, that is OK. However, it might be better or faster (and cheaper!) for you to be able to update certain things yourself like blog posts, create galleries & make minor changes without having to go through your website developer.
Pinterest:
You will need a Pinterest account, but you do not need one to get started with the course. In fact, in the course, you will watch me in real time set up a brand new account from scratch.
Let’s do this!
With The Pin Pipeline, you’ll finally put a streamlined, results-driven marketing system in place - one that works for your business both on Pinterest and beyond.
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