100-ish Word Thought: AI is slowing you down

Why wedding professionals should use their own expertise instead of relying on AI to generate marketing content by top wedding business marketing expert, Julianne Smith of Garter Girl Creative

Stop Giving Your Power to the AI

Here’s my unpopular AI opinion: For a lot of wedding pros, AI is actually slowing you down.

Especially when you’re using it to create content.

You open ChatGPT and ask, “What should couples know about hiring a wedding photographer?” Then you spend 20 minutes prompting, editing and trying to make the answer sound less like a robot.

But here’s the thing: You know this answer cold.

You know it in your sleep. Backwards and forwards. You’ve explained it to hundreds of couples.

Meanwhile, AI is pulling from what already exists on the internet, and we’ve already established that a scary amount of wedding information online is wrong, misleading or just plain trash.

Why are you asking the Internet what you know you know?

Use AI as your copywriter. Use it as your editor. Let it fix your grammar, organize your thoughts or turn your rambling voice note into something readable.

But the expertise? That needs to come from you.

Don’t cede your expertise to AI just because it can type faster.

You already have the hard part. You know what you’re talking about.

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100-ish Word Thought: Analysis paralysis