100-ish Word Thought: Analysis paralysis

AI Doesn’t Overthink It

Here’s something AI is really good at: making a decision.

Ask it what to buy, where to go, who to hire or what to do and it will give you an answer.

Is it the right answer? Maybe.

But it’s an answer.

I get the appeal. I’m guilty of this as a consumer too. Put me in unfamiliar or overwhelming territory and suddenly I’m throwing down my credit card because the website looks good or some robot confidently told me this was the thing to buy.

Engaged couples are consumers too.

They’re overwhelmed. They’re planning something they’ve probably never planned before. And now they have AI confidently telling them what things should cost, what they need and which businesses to consider.

That business might not be better than yours. Their SEO might just be better than yours.

Because when someone wants to stop researching and make a decision, the business that gets served up as the answer has a pretty big advantage.

AI understands something important about overwhelmed consumers: Eventually, they don’t want more information. They want permission to stop looking.

It’s your job as a business owner to be there, front and center, when they’re ready to stop.

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