100-ish Word Thought: Back To The Future

Trust is searchable

In the rush to jump on every business marketing trend, wedding pros often forget that being “first” doesn’t always mean being flashy. Sometimes, it means being foundational.

Blogging? Long-form content? It’s not a relic. It’s a trust-builder. It’s what Google, social search, and yes, even A.I. like ChatGPT depend on to find, rank and most importantly show your expertise to your next inquiry.

Today’s couples are savvy. They know their social media algorithm is feeding them a performance.

But when it comes to their real wedding in their real life with their real money, they want something real. Like really real.

They are searching for something helpful. Something they can trust. Someone who makes their very real overwhelm go away.

If your marketing content only lives in your mind, if it is stuck in an unopened gallery in your Inbox, or if it is trapped on social media, you’re missing the moment.

The moment when clients shift from wanting to be entertained to wanting to be informed is brief. And yet, it’s everything.

If they can’t find you when they’re in research mode, you’re not the trend. You’re the antique.

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