100-ish Word Thought: Cheat Code

You are so searchable

Want to win at SEO? Rank on Google? Make your social content more engaging? Get ChatGPT to recommend you to your dream clients?

Here’s the cheat code: Talk about what you know. That’s it.

When you create content based in your real, first-hand, lived expertise, it works. Search engines love it. Algorithms recognize it. A.I. tools trust it. And most importantly, your clients believe it.

You are the expert. So, sound like it.

Be helpful. Be crystal clear. Be so wildly specific that your ideal client has no doubt that you’re the one.

If your content feels hard to write, or if your marketing isn’t landing, that’s not a sign to quit, it’s big ol’ red flag that you’re way off brand. You’re no longer being the expert that you and I both know you are.

What makes you, you is quite literally the most Google-able thing about your business.

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