How to Get Clients to Trust You (Before You Even Meet Them)

Planning a wedding is emotional, expensive, and let’s be honest, overwhelming. Engaged couples are trying to make big decisions quickly and often under pressure. They want to book wedding professionals they can trust, but the irony is, many times they are expected to make that decision without ever meeting you in person or even hopping on a discovery call. If you are wondering how to build trust with your ideal clients and get them to take action like book you or at least move closer to booking before you ever talk to them, then keep reading.

Want to build trust with engaged couples before you ever get on a call? Learn how to let them do their research, be clear and direct with your info, and show up as the expert you already are. These three simple wedding business marketing strategies help wedding planners, photographers, wedding videographers, event rental companies, bridal shop owners, wedding cake designers, calligraphers, stationers, florists and more get booked without chasing leads or running ads.

I’m going to get real, real with you for a sec and will walk you through three simple and powerful (and free!) ways to build trust with engaged couples online. No sales pitch, no tricks, no endless social media posts, no massive email list, and no expensive ad campaigns required.

Yes, you can start to earn your future client’s trust from the moment they step into your online space. You don’t have to wait until they request your pricing information (and promptly ghost you!) to start to move them farther and farther along their way to a “yes” with your business.

The best part? No waiting for the discovery call to get them on the phone or a video chat so then you can start to make the sale. I have some brutally honest news for you: If they don’t like what they see online, you’re never getting them on the phone to make that pitch.

Today’s engaged couples are phone and video call allergic. You’re website, your social media, your whole online presence, or ecosystem, if you will, must be designed and curated to build up trust with your ideal clients before they will ever get on a call with you.

The goal? You want them so in love, nay in trust, with you and your business, that getting on that call is just a formality to make sure you’re not lunatic.

These are marketing and trust building strategies I use every day at The Garter Girl where clients send me their priceless heirlooms like their mother’s wedding dress or their grandmother’s veil. And yes, they do this without ever meeting me or speaking on the phone.

These trust building tips work, and they can work for your wedding or event business too.

Let Engaged Couples Do Their Research

If there is one thing today’s engaged couples love, it is doing their homework. From checking reviews to comparing options and reading blog posts, they want to feel informed and empowered. But, here’s the catch. If your website doesn’t offer them the information they are looking for, they will move on to someone else who does.

Today’s couple’s can only search what is out there. And, if the correct information isn’t out there for them to search. Whose fault is it that they have misinformation or are coming to you with unreal expectations?

Too many wedding professionals complain that what is out there on the Internet or the big box wedding websites is misleading or just plain wrong. And while that might be true, here is what most forget: You can be part of the solution. You can put the right information out there.

Write helpful blog posts. Put out helpful videos on social media. Update your website’s service pages. Explain your process clearly. Address common concerns or misconceptions that your clients often bring up. Do not wait for couples to come to you with questions. Answer them before they even ask.

Letting engaged couples do their research on your website builds trust because it puts you in the flow of their decision making process. Instead of just being another vendor they found on a list, you become the go to expert they feel confident about.

Want to see this in action? Check out the wedding business marketing section of my blog. There is a reason I put it all out there.

Stop Making It So Hard To Get The Info They Need

This one is big. You are not doing your business any favors by being vague on your website or mysterious online. Engaged couples are already overwhelmed. They do not have time to hunt through your social media, click through five tabs, or sit through a vague video just to understand what you do and how to book you.

Here is the rule. Be specific. Be direct. Be clear.

When you write an Instagram caption, send an email, or publish a blog post, ask yourself: Is this actually helping them understand how I can help with their wedding? If the answer is no, rewrite it.

Take confusing jargon and inside baseball terms out of your content. One question that I like to ask myself is if this information could be misinterpreted for another audience, like home design or a birthday party. You want your content to be crystal clear that it is for a wedding audience and people planning a wedding.

For more on this, be sure to get my list of 10 words that wedding professionals need to stop using and what to say instead.

There is nothing more frustrating to a potential client than feeling like they have wasted their time reading or watching something that promised value but delivered nothing. Your content does not have to be long or fancy, but it does have to be useful.

That usefulness builds trust.

Give as much info if possible. Share your process. Walk them through what happens after they inquire. Lay it all out so there is nothing left to infer or guess.

And if you are worried that being too clear will scare people off, let’s be real. That is actually a good thing. You do not want inquiries from people who are confused or not a fit. You want people who feel informed and ready to move forward.

The best part about being clear and letting your ideal client conduct their research with your content is search engines like it too. Better visibility in a search engine or social search is a very nice, not so little by-product of serving your people the info they need to make informed choices.

Be The Expert That You Are - Out Loud

I get it. Putting yourself out there as the expert can feel scary. What if someone copies you? What if a client sees your tips and just decides to do it themselves?

But here is the thing. Your ideal clients are not hiring you because they do not know how to do what you do. They are hiring you because they do not want to do it.

There is a difference.

Sure, they can search YouTube or scroll Pinterest all day, but they are not going to recreate what you do as a wedding florist, videographer, wedding planner, or designer. What they want is confidence in your expertise. They want to see that you understand weddings and you know how to make their lives easier.

And that is where showing up as the expert through your content comes in.

This does not mean bragging. It means sharing tips, offering advice, walking through scenarios. Every time you post a behind the scenes video or explain a part of your process, you are giving them a reason to trust you.

At The Garter Girl, my clients send me some of the most irreplaceable items they own. Their family heirlooms. Their stories. And they trust me with it all because I have shown up online for years sharing what I do, how I do it, and why it matters. I do not just say I am an expert. I demonstrate it through content.

You can do the same, whether you are a wedding photographer, a event rental company, a wedding planner, an event florist, a wedding cake baker, or a calligrapher.

Stop Hiding And Start Guiding

If you are still holding back from sharing your process, your tips, or how you help, it is time to stop. Stop waiting for the perfect time to update your website. Stop being vague to seem mysterious. Stop fearing that your expertise will be stolen.

Start showing up. Start writing content that educates. Start being the expert your clients already believe you are.

Because building trust online is not about flashy marketing or big ad budgets. It is about being clear, helpful, and present.

And you can absolutely do this.

Recap: 3 Easy Ways To Build Trust With Wedding Clients Online

If you are trying to figure out how to get wedding clients to trust you before they ever meet you or how to book more wedding clients without a discovery call, remember these three things. Let them do their research on your website. Be as clear and direct as possible. And never be afraid to show up as the expert that you already are.

These no cost wedding business marketing strategies work. They will help you build relationships with engaged couples who feel confident hiring you without a phone call or in person meeting. And more importantly, they will help you get back to doing what you love. Serving your wedding clients with less stress and better leads.

FAQ

How do I build trust with engaged couples online?
Share clear, helpful, and specific wedding related information about your services, process, and expertise through your website and content. Use your content to answer their most common questions.

How do I get wedding clients to trust me without meeting in person?
Build a clear and helpful online presence. Use your website and social media to answer their most common questions, walk them through your process, and show your work in action. When you demonstrate value and expertise, couples feel confident long before the first call.

Can I book wedding clients without a discovery call?
Yes. If your website, social media and online search able content builds trust and answer their most burning questions, many wedding clients or engaged couples planning wedding will feel confident booking or signing a contract without a call, or more likely, the call is a formality by the time they get to it.

Why aren’t couples booking discovery calls anymore?
Engaged couples are overwhelmed and short on time. If your website and online content, including your social media, build trust and provide the right information, many will skip the call altogether or treat it as a quick confirmation step before booking.

Will people steal my wedding ideas or design creativity if I post them?
Most will not. And your ideal clients are not looking to do it themselves. They are looking to trust a pro to do it for them. Your ideal couple isn’t looking to DIY. They want a pro they can trust to do it better than they ever could. Giving away helpful information builds trust and weeds out the wrong fit.

What should I include on my website to build trust with engaged couples?
Make it easy to understand what you do, who you serve, and above all: how to book you. Add clear service descriptions, pricing ranges (if possible), reviews, FAQs, behind-the-scenes content, and blog posts that answer their biggest questions.

Ready To Build Trust At Scale?

Want to learn how to get found by more engaged couples who trust you before they even meet you? That is exactly what I teach in The Pin Pipeline, my course on using Pinterest the right way for your wedding business.

Learn how to turn your content into a client getting machine while you sleep. Yes, really.