100-ish Word Thought: Monetize Trust

Different Game, Different Goals, different results

An influencer’s advice is probably aligned with a world that will never exist for you. And that’s OK.

You are not trying to build a business off likes and eyeballs. You’re trying to get booked. Paid. Referred.

Your service is your product. Your expertise is your single greatest business asset. You earn money when you take care of your clients.

An influencer’s engagement is their product. Their great asset is the size of their following. They earn money when they post.

See the difference?

It’s tempting to follow an influencer’s advice. When they tell you to post every day or spend hours curating a perfectly filtered feed, it can feel so real.

But, remember: their business model is built on being visible at all costs. Your business is built on being valuable to your ideal client at all costs.

Following influencer marketing advice guarantees you’ll optimize for problems your actual clients don’t actually have.

So ignore them, with love and respect, obiv. Get back to running your business and building trust with your people, not theirs.

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