100-ish Word Thought: Set it and don’t forget it

Background Marketing Is Real Marketing

Good marketing doesn’t take weekends off. Or vacations. Or wait for the off-season to kick in. Or until you magically time. (Which BTW is never.)

If your marketing only works when you're actively working on it, that's not a strategy, that’s a hustle. And it’s what burn out dreams are made of.

The real magic is in your background engine. That quietly does the work while you’re doing the work. I’m talking: Your SEO. Your GEO. Your website. Your inquiry process. And, yes, your social media.

You know the not-so-sexy systems that keep working even when you’re not hustling so hard for the ‘gram.

Because when you’re slammed with weddings or finally unplugging for once, you still need leads coming in.

So ask yourself: is your marketing working in the background? Or is it just… off?

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