What Is GEO and Why It Matters for All Wedding Pros
Generative Engine Optimization (GEO) is a new way for luxury wedding vendors to get found in AI tools like ChatGPT and Google Gemini. By creating clear, specific, and educational content that AI can cite, you make it easier for engaged couples to discover, trust, and inquire with you as they research their wedding online.
Looking to get more leads and better inquires from real engaged couples planning a wedding in your area and your ideal budget? GEO just might be the solution for stressed out and overwhelmed wedding pros. In this post, I’m digging in and showing you exactly what wedding pros need to know to get started with this handy and helpful wedding business marketing tool that’s easier than ever to use.
In this wedding vendors beginner’s guide to GEO, I’ll break down what GEO actually is, why it matters to all wedding vendors, from designers to photographers to stationers to DJs to bridal shops to stationers to wedding cake bakers to rental companies and more, especially luxury wedding professionals serving the high-end market, and share how you can use it to get more qualified inquiries from savvy engaged couples.
I’ll talk about how engaged couples are using AI to research and plan their wedding, what kind of content actually works in the world of GEO, how long it takes to see results, and the major mindset shift luxury vendors need to make if they want to stay relevant now and in the future.
Photo Credit: Garrett Richardson Photography
I’ve been in the wedding industry for over 20 years, first as a wedding accessories fashion designer at The Garter Girl, and now as the founder of Let’s Get Rehearsed and Garter Girl Creative, where I help wedding vendors get more leads and better inquiries through smarter marketing. I know exactly what my fellow wedding pros are going through trying to do all the things in their business from marketing to HR to creative design to IT and more. But in all my years, I’ve seen a lot of shifts in how lead generation works and how engaged couples hire vendors, and this one is big.
So, let’s dive in. Exactly what is GEO and what does it mean for wedding vendors? More importantly, how can wedding pros use it to get more and better leads?
TLDR: What Is GEO and Why Should Luxury Wedding Pros Care?
Generative Engine Optimization (GEO) is how wedding businesses get found in AI tools like ChatGPT, Google Gemini, Perplexity, Claude, and more. It’s about writing clear, specific, and helpful content that AI tools can crawl, understand, and cite when engaged couples ask planning questions.
Couples aren't using AI to replace what wedding vendors do on the wedding day. They still need real experts to show up and show out. But they are using AI to do wedding planning research smarter and faster. They're asking tools like ChatGPT about pricing, vendor comparisons, questions to ask, things to remember, contract reviews, and what to expect.
The problem? Most of the content out there is too general or vague to be helpful—or it doesn’t exist in the first place, especially in the luxury space. Big-box sites give averages, which only creates confusion. For example, if “the average wedding costs $37,000,” what does that even mean? In a big city vs. a small town, or a 50-person wedding vs. 300 guests, the reality looks very different. This is where GEO steps in.
And no—you don’t have to publish your exact pricing online for GEO to work. What you do need to do is educate couples about what affects cost. Explain the factors—like guest count, seasonality, design complexity, or service level—so couples get context. Otherwise, they’ll rely on generic averages, and you’ll be the one untangling their confusion in the consultation.
That’s why GEO is so powerful. It’s the bridge between your content and the AI tools your ideal clients are using. When you use GEO best practices—like answering specific, local questions, using natural language, structuring your content clearly with skimmable headings, and creating educational content that reflects your real expertise—your business becomes the trusted answer AI tools choose to share.
High-quality, helpful content matters for two big reasons:
It builds up know, like, and trust with your ideal client so they feel confident hiring you.
It ensures your content can actually be found by AI tools, helping you get discovered in the first place.
GEO helps you get found, builds trust before a couple even fills out your inquiry form, and attracts better, more prepared clients. If you’re ready to stay relevant and get more leads from smarter, AI-savvy couples, embracing GEO isn’t optional—it’s essential.Why Traditional Marketing Isn’t Enough Anymore for Wedding Vendors
If you've been hearing buzz about something called GEO and you're wondering what it has to do with your wedding business, you're not alone. The wedding industry is in the middle of a major shift in how clients find and hire vendors to bring their wedding day vision to life.
Long gone are the days when traditional SEO alone was enough to get found online. Long gone are the days when building up a a large social media following translated into a booked out calendar. And long gone are the days when wedding businesses, especially those in the luxury market, could rely solely on word of mouth or vendor referrals to stay busy.
It’s not that those traditional wedding marketing options don’t work anymore, because they absolutely still do. It’s that there are now additional marketing strategies available that wedding vendors can use to diversify their lead sources and protect themselves from the inevitable ups and downs in the market.
Unfortunately, more and more wedding pros, from florists and planners to videographers, DJs, invitation designers, bridal shops and more, are actually shrinking their referral sources and lead pipelines. They’re hyper-focused on just one or two lead sources, like social media only or relying on conferences and networking. That’s a risky move. Because if history has taught us anything, it’s that at some point, one of your lead sources will dry up or stop working, and then what? You’re left staring at an empty calendar with big gaps in your bookings. And from what we know about how marketing works and the wedding seasonal cycle, it can take months and months for you to build visibility back up and start to gain traction again.
Instead of expanding their inquiry sources and taking advantage of the marketing tools available in today’s economy, many wedding businesses are pulling back. And that’s where GEO comes in.
Today, your potential clients, especially luxury engaged couples planning weddings with big budgets, are proactively asking AI tools like ChatGPT for help. They are using it as a form of research to get themselves educated, not as a way to DIY their wedding. GEO is what bridges the gap between your ideal customer and your helpful content.
What Is GEO and Why It Matters for Wedding Businesses
Generative Engine Optimization (GEO) is the glue that connects the dots between your wedding business and tools like ChatGPT, Google’s SGE (Search Generative Experience), and other AI search assistants. GEO is what allows the AI to easily find, understand, and share your business with the engaged couples who are using the AI.
Instead of optimizing only for Google’s algorithm with keywords and backlinks, GEO focuses on writing helpful, clear, specific content that answers real questions. For example, when someone types a prompt like “what should a luxury wedding planner cost in Charleston, SC” the AI assistant pulls from your blog post because it’s the most direct, relevant, and useful answer.
For wedding vendors, especially those in the luxury market, GEO matters because AI is where your ideal clients are going to conduct their research. They're not just scrolling Instagram anymore or only doing random Google searches. Yes, they are still using social media and being inspired by what they see on Pinterest. In addition and increasingly, they're opening up AI tools and asking them what they should do next, who to hire, and how much it’s all going to cost.
How Engaged Couples Planning a Wedding Use AI to Research Vendors and Get Smart—Fast
Couples aren’t using AI to replace your job. They’re using it to understand your job and what it means for them in terms of cost and wedding day responsibilities.
Newly engaged couples are turning to AI tools like ChatGPT to:
Understand what wedding services really cost, in their specific area
Know what to expect from a vendor (and what’s unrealistic)
Prepare for vendor meetings with smart questions
Spot red flags in contracts
Get advice that feels personalized and relevant to their wedding
More and more couples today are turning to AI for help, because the Internet has been filled with big-box, overly general wedding content that doesn’t speak to luxury or local realities. So when vendors complain that couples don’t “get it,” I argue: they could get it—if only your content was out there.
The problem is, most of what couples find online is based on averages. And averages are… well, average. For example, big-box wedding websites love to publish stats like “the average wedding costs $37,000,” but what does that actually mean? Is that for a 40-person brunch wedding in a small town? Or a 250-guest luxury wedding in New York City? That number is meaningless without context.
Engaged couples see those generic estimates, then talk to real wedding vendors in their area and get sticker shock. They think they’re being overcharged or taken advantage of, and no one likes to feel that way. It creates tension, confusion, and mistrust before the conversation even begins.
I empathize with the engaged couples, I really do. They’re trying to do their homework and get themselves educated before making wedding buying decisions. But the information they’re given that is available online is vague, outdated, and not tailored to their location or expectations. That’s why so many of them are turning to AI tools like ChatGPT for help. They want to ask questions and get clearer, more specific answers that reflect what things really cost, how the process works, and what to expect in their area and at their price point.
AI gives them a chance to do more accurate research, and that’s exactly why your content needs to be out there, ready to guide them. GEO is the way by which your content is connected with couples using AI to research. So, The AI tools aren’t replacing your role on wedding day, they’re helping your clients be better at hiring you.
Your Content Should Educate, Not Talk Down—Here’s Why That Matters for GEO
Let me be clear here: your clients aren’t clueless or dumb. They’ve just never planned a wedding before. They are trying to do research, but it’s darn near impossible.
Many luxury wedding vendors get frustrated by what they see as unrealistic expectations from couples, around pricing, timelines, inspiration, deliverables, and even communication. But here’s the truth: most of that frustration isn’t about the engaged couple. It’s about the gap in the information they’ve been given.
When engaged couples come in confused or sticker-shocked about realities of planning a wedding, it’s not because they’re trying to waste your time or disrespect your work. It’s because the information they’ve found online, specifically on big-box wedding websites or social media, is vague, overly simplified, and often not written by real, working professionals.
In many cases, it’s written by content marketers or social media influencers with no on-the-ground wedding experience and no understanding of how things actually work in your market or service category, like flower design, planning, decor, stationery, bridal fashion, videography, entertainment, furniture rentals and more.
So what happens? Couples walk in with unrealistic budgets, inspirations or timelines they pulled from a celebrity wedding, a styled shoot or a Pinterest board, and you’re left trying to course-correct the conversation in the middle of a consult meeting. That’s stressful for everyone.
But here’s the good news: you have the answers. You already know what couples need to hear. You just haven’t shared it, yet.
That’s what makes GEO so powerful. GEO gives you a way to take the questions you’re tired of answering over and over again and turn them into content that works for you 24/7. Content that’s clear, respectful, specific, and actually helpful. Content that shows up in AI tools before a couple emails you, DMs you, or books a consult.
Your content should:
Be written with respect and empathy
Teach your ideal couples what to expect based on your real-world expertise
Answer the questions you hear all the time in consults, emails, and discovery calls
Explain not just the “what” but the “why” - why things cost what they do, why you require certain lead times, why it’s worth investing in certain services
If you don’t want couples showing up to your meetings with misinformation or misaligned expectations, then it’s on you to put the right information out there. That’s how you shift the narrative, build real trust, and make sure that when someone asks ChatGPT or Google Gemini about your service, in your city, for your kind of wedding—the answer is you.
The even better news in all of this is that creating helpful content is truly a win-win. Not only will your content help you get found on AI tools like ChatGPT and Google Gemini, but by educating your ideal clients and answering their questions upfront, you’re also speeding up the booking process.
Engaged couples who come to you already informed are more confident, more trusting, and more ready to say “yes” because you’ve already positioned yourself as the expert they can rely on.
How to Use GEO to Get Found by Engaged Couples Using AI
Here’s the simplest way to think about GEO: imagine what your ideal client would type into an AI tool like ChatGPT or Google Gemini. Then create a blog post, resource page, or detailed FAQ on your website that answers that exact question, clearly, specifically, and in your own expert voice.
That’s GEO.
It’s not about cramming in keywords or chasing algorithms. It’s about creating content that’s genuinely useful to the people you want to book. And that starts with four key practices:
1. Answer specific, local questions.
Don’t just write “How much does a wedding florist cost?” That’s too vague. Instead, go deeper: “What does a luxury wedding florist cost in Chicago for 150 guests?” or “How much does a destination wedding planner in Charleston typically charge?” Adding numbers, locations, and context makes your content more searchable, and much more helpful to couples.
2. Use natural language.
AI tools are built to understand and mimic human conversation. So write like you’d explain something to a friend who has never planned a wedding before. Skip the jargon and insider-only terms. For example, instead of “partial planning services,” say, “For couples who want to plan most of the wedding themselves but need help finalizing timelines, booking vendors, and coordinating the rehearsal, partial planning starts at…”
3. Structure your content clearly with skimmable headings.
Pretend your blog post is a Q&A. Use headings that restate the exact question couples are asking, like “What Should a Luxury Wedding Photographer Cost in Napa Valley?” Then give a direct, detailed answer underneath. This makes it easy for AI tools to find, understand, and cite your expertise, and it helps humans skim too because it’s easier on the eye. You’re in the wedding industry which means you’re creative by nature, so creating website content that looks good should be easy for you!
4. Create educational content that reflects your real expertise.
Your knowledge is your edge. Write posts that teach and inform, not just promote. Certainly, there’s nothing wrong with promoting your business, but I’d offer that just by the very nature of you on behalf of your business writing the content that likely promotion enough.
Explain why things cost what they do, what common mistakes to avoid, or what timeline makes the most sense. Share real examples from weddings you’ve worked on. The more you teach, the more you build authority and trust before a couple even fills out your contact form.
A word of caution here. You don’t have to go too specific here and do all of the work for them. You’re still the expert. But you do want to give them enough advice so they feel informed, but not go so overboard that they feel overwhelmed.
AI tools are pulling content from across the Internet and serving it up as answers. Your job is to make sure those answers come from you. When you focus on specific, local questions, natural language, skimmable structure, and genuinely educational content, you give your business the best shot at being front and center when today’s couples turn to AI for guidance.
Example: Turning a Florist FAQ Into GEO Content
Let’s say you’re a florist in Washington, DC, and engaged couples always ask you: “How much do wedding flowers cost?”
That’s a great question, but way too broad. Here’s how you’d make a blog post or an FAQ page more GEO-friendly:
Specific + Local: Instead of answering “How much do wedding flowers cost?” you write: “What does a luxury wedding florist in Washington, DC cost for 150 guests?” That specificity instantly makes your post more searchable and helpful.
Natural Language: Write your answer the way you’d explain it in a consultation: “In the DC area, most of my couples spend between $8,000 and $12,000 on wedding flowers for a guest count of 150. That usually includes bouquets, boutonnieres, centerpieces, and ceremony arrangements. Prices can be higher or lower depending on the flowers you choose, the season of your wedding, and how elaborate the designs are.”
Use Specific Pricing Or Not: If you don’t want to list specific pricing information, that’s OK, but you shouldn’t avoid talking about money. Clients care about money, even the big budget ones. So, when you don’t talk about budgets or pricing, it looks like you’re hiding something, which is not a good look. Editing the answer above, you could say: “In the DC area, most couples investing in luxury wedding flowers for about 150 guests will typically include bouquets, boutonnieres, centerpieces, and ceremony arrangements as part of their floral design. The final investment depends on several factors, including the types of flowers you choose (for example, roses and hydrangeas are generally less than orchids and peonies), the season of your wedding, and how elaborate the designs are. A more streamlined design with in-season flowers will look very different than a lush, elevated design with premium blooms imported out of season.“
Clear Headings: Use headings like “How Much Do Wedding Flowers Cost in Washington, DC?” followed by a direct answer. Then maybe add sub-sections like “What Affects the Cost of Wedding Flowers?” or “What’s Included in a Typical Floral Package?” This makes it easy for AI (and humans) to scan.
Educational Expertise: Go deeper by explaining why prices vary. For example: “Roses and hydrangeas are generally less expensive than orchids and peonies. Seasonal availability and design complexity also make a difference. That’s why your floral budget will look different in May than it does in January.”
Now, when a couple asks ChatGPT, “How much does a wedding florist in DC cost?” your content and thus your business is perfectly positioned to be the answer.
Does GEO Work on Social Media?
A lot of wedding pros wonder if their Instagram posts or TikToks will show up in AI tools like ChatGPT or Google Gemini. The short answer is: not really.
AI tools mostly crawl content that lives on the open web, like your blog posts, FAQs, and resource pages. Those pages are public, searchable, and easy for AI to understand and cite. That’s why GEO is most powerful when applied to your website.
For more on this, check out my approach to website first marketing and the importance of owning all of your expertise.
Social media content, on the other hand, is limited. Platforms like Instagram and TikTok are closed systems. Your posts may show up in a client’s search inside those apps via their own forms of AI like Meta AI, but they don’t usually get indexed or pulled into AI tools directly. Pinterest is the exception, since it functions like a search engine and is highly crawlable by both Google and AI. (I’ll go into GEO and Pinterest below.)
This doesn’t mean social media isn’t important to marketing and promoting a wedding business. It just means it plays a supporting role when it comes to GEO. Use your social platforms to amplify your content, show off your personality, share your BTS, and drive couples back to your website where your GEO-optimized posts can do the heavy lifting.
So if you want to be surfaced when an engaged couple asks ChatGPT about “the best luxury florist in Chicago” or “what a wedding planner in Napa really costs,” make sure your answers live on your website, not only in an Instagram caption or video.
Why Pinterest Matters for GEO and Wedding Vendors
If there’s one platform, besides Google, that works hand-in-hand with GEO, it’s Pinterest. Unlike Instagram or TikTok, Pinterest isn’t just social media, it’s a visual search engine. That’s a huge difference.
Here’s why Pinterest matters for wedding pros:
When you share content on Instagram, it disappears from your audience’s feed in a day or two. On TikTok, your video may get a quick burst of attention and then vanish. But on Pinterest, your pins can drive traffic for months or even years after you post them. And because Pinterest functions like a search engine, pins are often indexed by Google, which makes them more visible to AI tools as well.
That means when you take your GEO-optimized website content and repurpose it on Pinterest, you’re doubling your chances of being found. You’re making it discoverable by engaged couples who are actively searching for inspiration and answers directly on Pinterest, and giving AI tools another pathway to your content.
Just like GEO, Pinterest becomes another bridge between your educational content and your ideal couples. A blog post that answers “What does a wedding planner in Houston cost?” can be turned into a pin that shows up when couples are searching Pinterest for “Houston wedding planner.” That pin drives them to your website, where your GEO content helps you build trust and capture the lead.
It’s a one-two punch: GEO gets your content cited in AI tools, and Pinterest keeps it circulating in front of real couples long after you post it.
If you want to learn exactly how to use Pinterest to bring in more leads without spending hours glued to your phone, check out The Pin Pipeline.
How Long GEO Takes to Work (and How to Know It’s Working)
Here’s the truth: GEO isn’t instant. Just like traditional SEO, it takes time for your content to be crawled, understood, and then recommended by AI tools. But the good news is, it’s not a years-long wait either.
Most wedding pros can expect to see early traction in about 3 to 6 months. That’s the window where AI models begin incorporating your content into their systems and search results. The timeline depends on how often you publish, how specific and clear your content is, and how competitive your market is.
So, how do you know it’s working? Look for signs like:
Couples telling you directly, “I found you through ChatGPT” or “Google recommended your blog post when I searched.”
Inquiries that feel different—smarter questions, more aligned budgets, fewer mismatched expectations.
Clients showing up to your first call already familiar with your process because they read it on your website.
Fewer of those “basic” questions you’ve answered a hundred times before, because your content already handled it for you.
And here’s the kicker: consistency makes everything faster. The more GEO-ready content you publish—educational posts, Q&As, resource pages—the more chances you give AI to surface your expertise. Over time, your visibility compounds, and you’ll notice not just more leads, but better leads.
Think of GEO like planting seeds in a garden. Each piece of content is a seed. The more you plant, the more your authority grows. With patience and care, you’ll start seeing a steady harvest of leads that are aligned, informed, and ready to book.
SEO vs. GEO: Why Wedding Vendors Need Both
If you’ve been in the wedding industry for a while, you’ve almost definitely heard about SEO (Search Engine Optimization). For years, the advice was the same: “You need to show up on page one of Google!” And many pros gave it a shot, with mixed results.
Now, along comes GEO (Generative Engine Optimization), and it’s easy to feel like it’s just another shiny new thing on your already overloaded to-do list. Overwhelming, right? I get it.
But here’s the truth: SEO still matters. What’s changed is that GEO builds on top of it. Instead of creating content only for Google’s ranking system, you’re shaping your content so AI tools like ChatGPT, Google Gemini, and Perplexity can actually use and recommend it.
Think about it this way:
SEO is how you get discovered on Google.
GEO is how you get recommended by AI.
They work together. GEO isn’t about starting all over again, it’s about enhancing the work you’ve already done. It’s less about churning out endless blog posts and more about making what you already have clearer, more specific, and more conversational.
And that last part matters. Engaged couples love AI because it feels easy and natural. They can just type out their questions, fears, and “is this normal?” worries, and AI gives them a direct, simplified answer. GEO helps ensure that answer comes from you.
Gone are the days of stuffing your website with clunky keywords. GEO rewards the kind of conversational content you’re already having with your clients in calls, consults and emails. You’re already explaining your process, your pricing, and your approach every day.
GEO simply turns those conversations into content that AI can pick up, and that means when a couple asks, “What should I expect from a wedding planner in St. Louis?” the answer can come straight from your expertise.
What to Stop Doing and What to Start Focusing On
If you want GEO to work for your wedding business, you need to shift your content strategy. The truth is, a lot of wedding pros are spending time on things that don’t actually help them get found by AI tools, or by their ideal clients. GEO rewards clear, useful, educational content, so here’s what to stop doing and what to start focusing on instead:
Stop: Writing only for Instagram. Avoid fluffy, vague captions or posts that look pretty but say nothing. Styled shoots have their place, but without context or education, they don’t help couples understand your value.
Start: Answering the actual questions your clients ask. Create content around pricing, process, timelines, contracts, expectations, etiquette, and local insights. These are the things engaged couples are already searching for in AI tools.
Stop: Assuming your dream clients “just get it.” Hoping that they’ll magically know your worth or understand the process is a recipe for frustration.
Start: Helping them “get it,” with content that makes their life easier, educates them before they ever contact you, and positions you as the trusted expert.
When you shift your focus this way, it’s a win-win. Not only does your content help you get found in AI tools, but it also attracts better, more prepared clients who already trust you, making it easier and faster to book them.
Where to Start with GEO (Even If Your Website Feels Outdated)
I know it can feel overwhelming on top of serving your clients and living your life, especially if you’ve been in business for years and your website hasn’t been touched since the early days. But the good news is, you don’t need to fix everything at once. GEO is about progress, not perfection. (And I say this as a recovering perfectionist myself!)
If you want to implement GEO to your wedding or event business, here’s where to start:
Review your website FAQ. Take the questions couples ask you most often and turn them into clear, detailed answers on your site.
Update your About page. Make sure it reflects your current experience, location, and services. AI tools (and couples) rely on this information to know who you are and what you do.
Add local context. Anywhere you can, work in your location naturally, i.e. “luxury florist in Seattle” or “wedding planner in Las Vegas,” so AI knows exactly where to place you.
Audit your blog. Look for old blog posts that are vague, outdated, or too generic. Refresh them with specifics, natural language, and clear structure. Start with the ones that are already top hits, or that you know, because you’re the expert, are good and helpful and will be even better with some a GEO refresh.
Pick one new post to write. Choose a real client question (like “How far in advance should I book a planner in Southern California?”) and answer it in a full blog post. Don’t overthink it, just start.
Start small, one step at a time. Every piece of content you update or create is another opportunity to get found by the right couples in AI tools.
FAQs: GEO for Wedding Vendors
If you’re new to Generative Engine Optimization (GEO), you probably have questions. Here are the most common ones I hear from wedding professionals, along with straightforward answers that will help you understand how GEO works and why it matters for your business.
What is GEO and how is it different from SEO?
GEO stands for Generative Engine Optimization. The difference between GEO and SEO is that SEO focuses on helping Google rank your website, while GEO is about helping AI tools like ChatGPT, Google Gemini, and Perplexity understand, cite, and recommend your content. Instead of writing for an algorithm, you’re writing in a way that makes your answers easy for AI to pull into conversations and search results.
How do wedding vendors get found in ChatGPT or AI tools?
Wedding vendors get found in ChatGPT and other AI tools by creating clear, educational content on their websites. To be GEO-friendly, your content should answer the exact questions couples are asking, be location-specific, use natural language, and be structured with skimmable headings. The key is to publish helpful, searchable content on your website, not just on social media, so AI tools have something to crawl and cite.
Why are engaged couples using AI to plan their wedding?
Engaged couples are using AI to plan their wedding because it helps them research faster, smarter, and with more accuracy than big-box wedding websites. Instead of generic “average cost” numbers, they want answers that reflect their location, guest count, and type of wedding. Couples are asking AI about budgets, vendors, timelines, ideas, contracts, and etiquette so they can feel informed before they ever reach out to a vendor. They aren’t trying to DIY your job, they’re trying to understand what to expect so they can hire you with confidence.
Will GEO work for luxury wedding vendors, or just budget-conscious DIY clients?
GEO is especially important for luxury wedding vendors. High-end couples are using AI tools too, especially to research premium vendors, compare services, and get clarity on pricing and expectations. GEO ensures your expertise is what shows up when they search, so you can position yourself as the trusted, go-to expert in your category.
How much content do I need to see results with GEO?
You don’t need to publish content every day to see results with GEO. Start with one or two high-quality blog posts per month that answer your clients’ most common questions in depth. Over time, you’ll build a library of content that makes it easier for AI tools to pull from your site and recommend you. Consistency matters more than volume.
Does GEO work on social media platforms like Instagram?
No, GEO does not work the same way on Instagram or TikTok because those platforms are closed systems. AI tools can’t crawl your captions or stories. The best place to focus GEO is your website. However, Pinterest is the exception, because it functions like a search engine, pins are often indexed by Google and can help amplify your GEO-friendly website content.
How long does GEO take to start working?
Most wedding vendors will see early signs of GEO working in about 3 to 6 months. That’s how long it usually takes for AI tools to crawl and start incorporating your content into their systems. You’ll know it’s working when couples say they found you through ChatGPT, when you can see the traffic click throughs from AI sties, when inquiries feel smarter and more aligned, and when clients show up to calls already familiar with your process because they read your content online.
Do I need to publish my pricing online for GEO to work?
You do not need to publish exact pricing for GEO to work, but you do need to educate couples about what affects cost. If you’re skeptical of sharing specific pricing online, I understand. Instead of sharing hard numbers, focus on explaining the factors that impact investment, like guest count, seasonality, design complexity, or service level. For example, a florist might explain how certain flowers cost more out of season, or a planner might outline the differences between day-of coordination and full-service planning. GEO rewards content that is clear, specific, and genuinely helpful. If you avoid the topic of money altogether, couples will fill in the blanks with vague “average cost” information from big-box wedding sites, or what their friend spent, which only creates confusion and mistrust. By giving context without locking yourself into exact numbers, you can build trust and still protect your flexibility.
Want to get ahead of the shift to GEO and start bringing in better, more prepared wedding leads?
Check out The Pin Pipeline, my signature course for wedding pros who want to stop guessing at content and start getting results. I’ll show you how to create GEO-optimized content that works on Pinterest, Google, and AI tools like ChatGPT—without dancing for the algorithm or spending hours you don’t have.
Let’s make your content work harder, so you don’t have to.