100-ish Word Thought: The Value Void

Checkbox Marketing

No one talks about consistency more than me. I love it. I believe in it. It’s one of the most effective marketing tools for your business, especially a wedding business, that you have.

But here’s the catch, consistency isn’t the goal. Value is.

There’s consistency that builds trust and authority. And then there’s consistency that just checks a box and fills space. One moves the needle. The other wastes everyone’s time, including the time of your ideal client.

You showing up in someone’s feed, Inbox, or search result doesn’t mean much if you’re not showing off how you help them. If your content isn’t making their life better, solving a problem, or contributing to the conversation, it’s not just neutral, it might be dragging you down.

So yes, show up. But also, show up with something worth showing.

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