100-ish Word Thought: Leads vs Legacy

Legend Is, As Legend Does

When you’re at the top of your game, your marketing isn’t about leads. It’s about legacy. It’s about establishing yourself as the thought leader, the creative expert in your field. When you stop marketing is when you stop being a part of the conversation. When you don't share your designs and thoughts on your own terms, you become irrelevant. Everyone else around you is sharing inspiration, engaging in the exchange of ideas, and pushing our industry forward. An entire creative universe is happening around you, without you. Meanwhile your ideas are stuck in unopened folders in your desktop, wasted in expired galleries in your Inbox, buried by social media's algorithm. While you might be fine for right now, what does your future status look like?

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