The stress-free blueprint to attracting more leads
In The Pin Pipeline, I’ll show you exactly how to efficiently and effectively organize your Pinterest marketing systems to maximize your content so you can get more of the right kind of leads without it taking over your life.
“I came to you for Pinterest help because that’s what I thought my business needed, but what I got was so much more! The overall amount of organization and structure that you’ve provided to my entire marketing strategy is amazing. I wasn’t expecting that, but turns out, it was exactly what my business needs.”
- Wedding planner
Does any of this sound familiar?
You’re overwhelmed and frustrated with yet another marketing channel threatening to suck all of your time and energy, leaving you with nothing to show for it. Even though you use all the right hashtags and use all the trending audio, you’re worried that just when you figure it out, the tech Gods are going to pull the rug out from under you with algorithm changes you can’t keep up with.
You’ve heard that Pinterest can be really great for business - maybe from your competitors who always seem to be getting all the leads - but you have no idea where to start, much less if your ideal clients are even using it. You want more business, in fact, you need more business, you’re insanely talented and darn good at your job, but it seems like the people that are contacting you just aren’t the right fit.
You love your job, you really do, but between running your business, serving your clients and trying to live your life, you have absolutely zero time to waste in figuring out how it all works. It feels like an impossible, never ending cycle of whack-a-mole where you’re caught between actually serving the clients you do have, and at the same time you’re also on the hook to bring in new clients - it’s exhausting and a recipe for burnout.
instead, Imagine How It Would Feel To…
All of this is possible as an experienced wedding and event professional, even if you can’t fathom taking on one more thing in your already overpacked schedule.
And I can't wait to show you how…
hiiiiiii, I’m Juli!
In case we haven’t met - which I’m hopeful that we have - my name is Julianne Smith. I’m ideas queen and solutions finder at Garter Girl Creative. Friends (that’s you!) call me Juli.
Have you ever tried to buy something, but couldn’t find exactly what you’re looking for? Flash forward 18 years later, you’re running a business doing the thing. Yeah, that’s me.
I started hand making wedding garters in 2004, as The Garter Girl, after I couldn’t find one worthy of my best friend. When every bridal shop turned me down to wholesale, I took my garters right to my customers - online. Through my website, blog and online marketing platforms, like Pinterest, I’ve sold thousands of handmade wedding heirlooms.
I’m right where you are as a business owner trying to do all the things, and be everything to everyone. I know what it’s like to be confused and just want someone trustworthy to hold your hand and tell you exactly what to do. I’ve helped many (many!) wedding pros get control of their content, streamline marketing efforts, and efficiently attract their ideal client online.
And I’m committed to helping you too!
What I love the most about my job, is the work itself
I love sewing and making my clients happy, but because of the hands-on creative nature of my business, I need a marketing system that works on auto-pilot to bring in a steady stream of new leads, so I’m free to take care of my clients.
I’ve built my website to rank #1 in the world for all of my keywords and grown a Pinterest audience that allows me to do my job and not worry about where my next lead is coming from.
And I want to help you do the same for your business. Because, the truth that most marketers or experts won’t tell you is: it’s not that hard. You’re a smart, successful business owner. You should be able to figure this out. What you need is someone - who knows what you’re going through - to show you what to do.
INTRODUCING
proven Pinterest strategies to take you from overwhelm and frustrated to booking your ideal clients - even during busy seasons.
“We’ve been in business for over 10 years and worked with countless ‘experts,’ and no one has ever explained marketing and content like you have. You boil everything down into a language that we can actually understand. We’re just mad at ourselves for not finding you sooner!”
- Florists
my unique framework
Introducing The House Theory™
My experience proves that the most efficient and effective way to build a marketing system that brings you leads on auto pilot while you’re free to do your job is by building your systems from the ground up, brick by brick.
In The Pin Pipeline, I’ll show you how to build a back-of-the-house marketing system that works on and off Pinterest to attract to your ideal clients, position you as the expert that you are and, most importantly, does the work for you so you can stop being so frustrated, and trying so hard with nothing to show for it.
In the course, I’ll walk you through the three stages of The House Theory™ step-by-step:
ciriculum
outline
ORIENTATION
Although the course is self-paced and you can watch anytime you’re ready (and come back as often as needed), I feel it is important to lay the foundation and give you a roadmap for where we’re headed.
Much of the information that I share in the course is eyeopening and thought provoking, because it’s completely different from what you’ve been told in the past, or what you’ve likely been doing for years.
I gate keep nothing and like to come right out with it from the start!
module 1: Understand Your Goals
The #1 reason why most businesses fail at marketing online is because they have no idea what success looks like for their business. Moreover, they’re too busy chasing the goals of influencers and others outside of their industry to stop and define success for themselves.
In this crucial foundational module, not only will I show first-hand how the Pinterest algorithm works, but I’ll also share why your goals matter more than anything. Plus, I’ll walk you through as you set your own goals.
module 2: Keywords that sell
What’s the difference between just posting and hoping for the best, and sharing intentional content that will book you business?
In this module all about keywords, you’ll learn one of my signature philosophies, “The Clear Not Clever Method,” that will help your business appeal to potential clients who are actually in a position to hire you.
You’ll also learn about my super simple framework to confidently establish your own list of targeted keywords called, “The 4 W’s.’
module 3: set a solid foundation
My goal is not to just tell you what to post and when. That would be a waste of your time and you can Google those useless tactics.
My mission is to guide you step-by-step as you build a rock-solid foundation on Pinterest that will pay your business dividends over and over again, for years and years to come - especially during your busiest of seasons when you don’t have time to focus.
To do this, I’ll share my signature marketing philosophy, ‘The House Theory,’ that will build your Pinterest account in a way that books you business - from the ground up.
module 4: Boards That book
What do you want to be known for? What makes you the expert? I’ll take you behind the algorithm and show you exactly how Pinterest works. More importantly, I’ll give you the tools for how to custom-craft a Pinterest system that positions you as an creative leader in your market.
Together, I’ll walk you step-by-step through building a personalized Pinterest system based on your expertise with a crystal clear path to reaching your goals.
module 5: prep for website for leads
Where most marketing and ‘experts’ fail is their advice stops the river’s edge. It doesn’t finish the sentence in a way that actually leads to sales conversions for your business. A Pinterest system that sends you traffic, but leaves you high and dry is pointless.
Is your website prepared to convert into dollars this new found Pinterest traffic that you worked so hard to attract?
In this module, I’ll share with you no-brainer, non-techy tips to maximize your Pinterest leads - bringing your marketing efforts full circle.
module 6: rinse & Repeat branded graphics
The good news is that you don’t need to spend hours and hours creating all sorts of new content just for Pinterest. Instead, I’ll share best practices fo getting the most out of content you already have.
Plus, I’ll show you how to custom design pin-worthy graphics to increase brand awareness - without any extra effort on your part - that don’t need complicated editing or fancy design software.
In this module, you or your team will learn how to quickly and easily maximize efforts and reach peak efficiency, because businesses don’t have time for anything less.
module 7: pin magic
You, as a person, don’t need to show up on Pinterest everyday, but your business does. Consistency is king on Pinterest and this pivotal module, I’ll share my tested methods to setting-and-forgetting your content to slowly drip out over time.
I’ll take you behind the velvet rope in my own two businesses and show you exactly how to batch schedule content when you have time, so that you or your team can take a break and get back to doing what you do best.
module 8: data that WILL save you
Data creates a efficient roadmap for the future. In this must-watch module, you’ll learn what data matters, what doesn’t, and more importantly, what to do about it.
You’ll learn how to keep up when life gets busy, how best to train and monitor team members, how to make best use of trends and seasonality, as well as the keys to repurposing content to get the most out of your work.
module 8 BONUS: future-proof marketing
The Pin Pipeline doesn’t end with scheduling pins. Instead, I’m deeply committed to helping you custom-craft an entire marketing system that fits with your business, so you can work with ideal clients and live a life that matters.
In this bonus module, I’ll take you off of Pinterest to show you how - and where - it fits into the bigger picture of business sustainability.
What we know about the online digital world where we live and operate our business is that the only constant is change. With that, I’ll give you repeatable strategies to future-proof your business against unknown trends, or algorithm updates, and show you how to ride any wave of change.
These bonus lessons are only for businesses that want to be around for the long-haul!
The result:
You’ll not only have a seamless Pinterest system on auto pilot attracting your ideal clients, but you’ll also gain the keys to a frustration-free and comprehensive marketing plan that brings you the right kind of business.
“Instagram is so frustrating and don’t even get us started on TikTok. We used to just be able to post something and get sales or inquiries no problem at all. But all that’s changed. We were so in the dark about how to go about making the transition from relying on our social media so much. Thank you for making it so clear and easy to do and for giving us a sustainable system that we can manage on our own. You showed us how to take control of our content and our work in a way that sells itself. We couldn’t have done it without you!”
- Stationery designers
Are you ready?
Join The Pin Pipeline today to once-and-for-all implement an efficient and effective comprehensive marketing system that will save your business both on and off Pinterest.
You can pay in full for a savings, or break payments into three months. At check out, you’ll also have the option to add on private 1:1 coaching with me to accelerate your progress.
100% Satisfaction Guarantee: Your satisfaction is all that matters. If you aren't satisfied with this course, email us within 14 days of your purchase and we'll issue a full refund.
support & feedback
The Pin Pipeline course experience
It’s no coincidence that Garter Girl Creative’s programs get glowing reviews and positive feedback. I’ve combine my background in media and PR with my 18+ years of experience as a business owner to intentionally design a thorough course that leads to consistent action and real results.
(And I’ll show you exactly how too.)
To be crystal clear, my goal is to go above-and-beyond for YOU
This isn’t your average online course that just sits in your Inbox never opened. I’m not your average course creator. I’m a business owner, wife, mom, sister, aunt, neighbor, daughter, room parent, skier, beach lover. And I’m your new best friend.
I know the in’s, out’s and struggles of all of my students, and we’ll work side-by-side to get it done. I sincerely look forward to helping you implement an effective marketing system that books you the business that you want, and leaves you with the time you deserve to live your life.
“Pinterest is my number one referral source and I had no idea what to do about it, until I found you. You were able to help me turn all of this random traffic into some of my highest paying clients this year.”
- Photographer
Are you ready to make it happen?
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3-MONTH PAYMENT PLAN
Self-paced, on-demand curriculum
Live bi-weekly group coaching
Guided checkpoints & accountability
Access to downloads & templates
Life-of-the-course access & future updates
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PAY IN FULL ($150 SAVINGS)
Self-paced, on-demand curriculum
Live bi-weekly group coaching
Guided checkpoints & accountability
Access to downloads & templates
Life-of-the-course access & future updates
Want more personalized support? Add a 1:1 Consulting Call Pack.
For those than want a little more support or private coaching, at checkout you’ll have the option to add on 2-one hour one-on-one calls with me, which can be redeemed within one year of purchase. This add-on is exclusive to The Pin Pipeline and is not sold separately.
Try It Out, Risk Free
100% Satisfaction Guarantee
I’m only interested in your marketing success with this course and my style of hands-on support. I’m really proud of the high-quality courses that we produce here at Garter Girl Creative, my level of knowledge and unmatched experience in the industry. However, it’s hugely important to me that you also feel confident in The Pin Pipeline as well as my style of teaching.
I have worked in this industry for 18+ years and I completely understand that not all courses and teachers are created equally. I have been burned by bad purchases, slick marketing schemes, and ‘experts’ who promise everything and deliver on nothing. I empathize with you in that you might be feeling skeptical or have concerns.
For these reasons, I am available anytime at info@juliannesmith.com to talk it through with you to see if The Pin Pipeline is a good fit for your business, because the truth is, it might not be right for you, right now. Additionally, I offer a full 14 days to explore the course. This gives you two weeks to test it out in case you decide it’s not right for you. If you aren’t satisfied, please email us at info@juliannesmith.com within 14 days of your purchase and I’ll refund your purchase.
I fully accept that I might be burned by shady people and wanna-be competitors taking advantage of this offer, but I’m more interested in your success and your comfortability than I am in what other’s may do. I’ve been doing this too long to be worried or concerned about other people and copy-cats.
Not sure if The Pin pipeline is right for you?
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This could be for you if...
You’re tired & frustrated with social media & don’t understand how it all works, but also don’t have time to waste figuring it out.
You’re looking to build brand awareness & increase leads from the right kind of clients.
You’re overwhelmed with all of the things, tasks & to-do’s on your plate & worried that you’ll never get it all done.
You’re not new to your field & you’re darn good at your job with expertise and creativity to offer.
You’re tired of your incredible work wasting away unseen in Dropbox folder, or, worse, getting zero engagement on social media.
You’re not above doing the work, or guiding your team or assistants to make it happen, but you need help to set the goals & define a path forward.
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But, not if...
You’re looking for a get-rich-quick scheme to grow vanity metrics & feed your ego by the number of followers you have. Likes, followers & engagements don’t pay the bills. While my strategies won’t magically happen overnight, if you put in the work, your paying clients will know.
You’re new to the industry & just getting started. For you, I’d recommend starting by building up experience & a portfolio of work so you have creative content to share.
You’re not in the wedding, event or creative industries. While these same strategies will no-doubt help you, the examples & pathways might confuse or overwhelm you.
You don’t want to do the work. While it’s not required that you do all the tasks yourself, you must be engaged & set the tone.
faqs
Here are helpful answers to the most common questions and concerns, but it’s certainly not all. Please email info@juliannesmith.com if you have a question not covered here.
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Most of my students do not identify as techy either. You’re in the right place. I will personally walk you through everything step-by-step. My style of teaching is geared towards those who are experts in other fields, such as photography, catering, design & planning etc.
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Other than a website, there isn’t much more you need to rock it on Pinterest. You must have a Tailwind Advanced plan ($240/year). More on specific tech requirements are in the Eligibility section.
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Once you join the course, you will be prompted to create an account within the course platform (ThriveCart). From there, you’ll have access to the modules & course materials. I will email you routinely with links, lessons & prompts. All live group calls will be conducted on Zoom & the schedule is posted in the course platform.
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Is there ever a good time in the wedding or event space?! Just remember, forward is forward & even a little time here & there is better than nothing.
Plus, you have life-of-the-course access to all lessons & any updates, which means you can come back join anytime you’re ready.
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The last thing anyone needs is a huge time commitment that is unsustainable. Once your Pinterest account is set up & your system is set, aka you’ve been through the course & done the modules, you can realistically expect to spend about 2-3 hours per month or less scheduling pins on Pinterest.
If you’re spending more time than that, we’ll need to dig into the issue to see where the inefficiency is hiding.
My goal is for you to batch schedule your Pinterest so you can go months without touching it, which can be really helpful during certain times of the year.
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You will have life-of-the-course access to the modules, course materials & any future updates, which means that as long as the course is live, you will have access to watch it as much as you want.
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The live group coaching calls are the first and third Tuesday of the month at noon EST. (If there is a change in schedule, you will be notified in advance.)
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Yes, I very much welcome teams, partners & assistants joining the course. We cannot do it all ourselves! Throughout the course, I will highlight specific areas where the business owner will need to do the work & make the decisions, as well as areas where it might make sense to get some help. Plus I share tips on how you can train & have others do the work for you.
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No. This course is not designed for virtual assistants or contractor-type of assistants who work for multiple clients. This is not negotiable.
Furthermore, if you, yourself, are a VA or a contractor who works for multiple clients, please do not join. There are specific lessons & teachings geared towards business owners that would not be applicable or helpful to you.
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Yes, I offer a 100% satisfaction guarantee. I offer a full 14 days to explore the program. If you aren’t satisfied, please email me at info@juliannesmith.com within 14 days of your purchase and ll refund your purchase.
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Please email me anytime at info@juliannesmith.com.
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In order to be successful in the course, I recommend a few products:
Scheduler:
In the course, I will teach you how to pre-schedule content using a Pinterest approved scheduler called, Tailwind. You must have a Tailwind Advanced plan at $240/year annual rate.(Please note: This is my Tailwind referral link, and I will earn a very small commission should you decide to sign up.)
With the Tailwind Advanced plan, you’ll have more than enough posts each month to pre-schedule Instagram & Facebook.
Using Tailwind to schedule your pins is not negotiable. I do not recommend scheduling pins within Pinterest itself, or using any other Pinterest scheduling platform, such as Planoly, Later, Hootsuite, etc.
Graphic Design Software:
In the course, I’ll show you how to use an online graphic design platform called Canva.You do not need a Canva Pro account ($119/year) to do this work, however it will make graphic creation much easier.
You are welcome to use another graphics creation system, such as PhotoShop, but I do not cover this in the course or provide support.
Website:
You must have your own website that you can link pins to. I do not recommend pinning to third party sites, like your Instagram account, YouTube channel or podcast show notes.If you don’t maintain your own website, it might be better or faster for you to be able to update certain things yourself like blog posts, create galleries & make minor changes.
Pinterest:
You will need a Pinterest account, but you do not need one to get started. In fact, in the course, you will watch me in real time set up a brand new account from scratch.
Are you ready to make it happen?
-
3-MONTH PAYMENT PLAN
Self-paced, on-demand curriculum
Live bi-weekly group coaching
Guided checkpoints & accountability
Access to downloads & templates
Life-of-the-course access & future updates
-
PAY IN FULL ($150 SAVINGS)
Self-paced, on-demand curriculum
Live bi-weekly group coaching
Guided checkpoints & accountability
Access to downloads & templates
Life-of-the-course access & future updates
Want more personalized support? Add a 1:1 Consulting Call Pack.
For those than want a little more support or private coaching, at checkout you’ll have the option to add on 2-one hour one-on-one calls with me, which can be redeemed within one year of purchase. This add-on is exclusive to The Pin Pipeline and is not sold separately.