What Wedding & Event Pros Need To Know About Pinterest

When it comes to Pinterest in the wedding and event industry, Pinterest feels like a big black hole that no one knows anything about. Whether you’re a photographer, planner, designer, florist, DJ, stationer, caterer and more, Pinterest is big cloud of mystery. Is it social media? Do engaged couples and potential clients really use it? How do I use it to grow my business? Can I use it to grow my business? What do I post? Can I just re-post my Instagram Reels and call it a day? But, wait do I even want the clients coming from Pinterest? I thought it was all just DIY weddings and recipes?

If you’re in the mood for a hefty dose of helpful marketing advice, you’re in the right spot as I share the most important things that wedding and event businesses need to know about Pinterest. Because spoiler alert, Pinterest can be a huge sources of leads, and sharing inspiration for the wedding and event industry, if done in the right way. And that’s what I’m going to talk about today.

Here’s the thing. If you’ve been ignoring Pinterest because it feels overwhelming or unclear, I’m here to tell you that it’s time to take a second look. In this post, I’ll break down exactly how to use Pinterest for event businesses in a way that actually helps you generate more leads, inquiries, and traffic. Because Pinterest, when done right, is one of the best lead generation tools available to wedding and event professionals today.

Let’s clear up the confusion and get to the bottom of what really matters when it comes to using Pinterest for your wedding business. Before you just jump in with reckless abandon, or run for the hills, here are a few of the most important things that wedding and event businesses need to know about using Pinterest to market their business.

Pinterest Isn’t Social Media

One of the biggest misconceptions is that Pinterest is just another social media platform like Instagram or TikTok. It’s not. Pinterest is a search engine. A visual search engine, yes, but a search engine all the same. That means the way you approach it should be totally different.

Unlike social media, which thrives on newness, trends, and constant engagement, Pinterest thrives on longevity and relevance. Pins can live for months or even years. You don’t have to be on the app every day or constantly engaging with followers. Instead, Pinterest content works for you behind the scenes, bringing traffic and new inquiries into your business while you’re busy producing events and serving your clients.

The Rules Have Changed

Let’s not waste time debating why Pinterest shifted from a cute place for recipes and craft ideas to a serious marketing tool. What matters is that it has.

Pinterest is now the third largest search engine in the world. If you’ve heard from fellow pros or competitors that Pinterest is working for them, they’re probably right. The old “set it and forget it” approach doesn’t cut it anymore, but the good news is that the platform is custom-built for the wedding and event industry.

Design inspiration, mood boards, color palettes, ceremony backdrops, event signage, it’s all made for Pinterest. And your potential clients are already searching for those things every day, multiple times a day.

Clients Are Definitely Using It

If you think your clients aren’t on Pinterest, think again. Engaged couples planning weddings use all the platforms, Pinterest included. They might find a wedding venue on Instagram, a playlist on TikTok, and a floral arch on Pinterest.

From DIY budgets to luxury-level spending, all kinds of clients use Pinterest for inspiration. (Also, if you’re in the high end or luxury wedding marketing, your clients are using Pinterest too. Just because they may have a bigger budget, doesn’t mean they aren’t doing research or getting themselves educated or inspired!)

If you’re not showing up in their search results, someone else is. If you’re not seeing the kinds of clients you want finding you on Pinterest, it’s not a Pinterest problem. It’s a content problem.

You Control the Narrative

Pinterest is one of the few platforms where you are completely in control of your brand’s image. There’s no algorithm deciding who sees what based on likes and comments.

If you don’t love the type of inquiries you’re getting from Pinterest, take a hard look at the content you’re posting. Is it high-end? Is it local to your market? Is it showcasing your best work?

You get to decide what pins go out, what copy goes with them, and what your brand looks like on Pinterest. You’re in charge.

Pinterest Drives Traffic

You want leads. You want inquiries. You want your website contact form to be working overtime. The only third-party platform that is specifically designed to drive traffic to your website is Pinterest.

Unlike Instagram or TikTok, which keep users on their own apps, Pinterest is built to send users away—to your blog posts, your contact page, your portfolio. Every single pin is an opportunity to link back to your own website. It’s magical like that and one more reason why Pinterest is not like social media.

Analytics Will Tell You Everything

Pinterest gives you data. Your website platform gives you data. And when you connect them (through Pinterest Analytics and Google Analytics), you’ll know exactly which pins are performing and which content is bringing the most traffic.

When you see what’s working, do more of it. That’s the kind of marketing decision that makes your life easier and your calendar fuller.

Pinterest Clients Aren’t Bad

You’ve probably heard that Pinterest clients are all DIY brides with no budget. But that’s not the full story.

I’ve said this before and I’ll say it again, even people with big budgets and lots of money to spend, have a phone and are online using all the apps too. Just because they are spending more no their wedding doesn’t mean they just all of a sudden don’t care and won’t go on their phone again. They are using Pinterest for all kinds of things like being inspired or get educated or do research, so you have to let it go. It is a myth that luxury clients are not on Pinterest.

Pinterest can actually be a useful collaboration tool with your current clients. Whether they show up with a perfectly curated board or one full of scattered ideas, it opens the door for deeper conversations.

You can understand their vision, educate them on what’s possible, and guide them through the planning process with more clarity. Pinterest helps you work smarter with clients, not just attract them.

You’re Not Copying—You’re Curating

There’s a fear among designers that Pinterest stifles creativity. That it encourages copying or relying too much on others’ ideas. But the truth is, Pinterest is just a tool. The magic is still in the execution. Your expertise, your taste, your process, that’s what makes your work unique.

Using Pinterest to build a mood board or gather inspiration doesn’t take away from your originality. It just makes you better equipped to serve your clients with clarity and direction.

High ROI, Low Maintenance

One of the best things about Pinterest is the return on investment. Unlike social media, where your posts are buried in 48 hours or less, a great pin can keep working for your business for years. You don’t have to show up daily or dance on camera. You just need the right strategy and consistency.

Pinterest is a powerful tool that keeps bringing in new traffic long after you hit publish. For wedding and event businesses, it’s a no-brainer.

Your Customers Use All the Platforms

If you’re assuming your dream clients aren’t on Pinterest because they’re high-end or tech-savvy or “not the Pinterest type,” it’s time to challenge that assumption. With over 485 million monthly active users, Pinterest is used by people of every demographic.

If you aren’t getting the right kind of traffic from Pinterest, it goes back to your content strategy. Who are you speaking to with your pins? What kind of work are you showing? Are your pins set up to attract the people you want?

Local Matters on Pinterest

Pinterest is global, but your business is local. Make sure your pins include keywords that signal your service area. Use your city, region, and market in the pin titles, descriptions, and URLs so that Pinterest knows who to show your content to.

This is how you connect with the right clients, those planning weddings and events in your area, not halfway across the world.

Pinterest Is a Search Engine—So Treat It Like One

Pinterest only cares about one thing: whether the pinner gets what they were looking for in the search bar. The more relevant and specific your pins are, the more Pinterest will favor your content.

Think like a searcher. What would an engaged couple type into Pinterest to find your service? Use those phrases in your pin descriptions, titles, and image file names. That’s how you show up in the right searches.

Repurpose Smarter, Not Harder

You don’t need to create brand new content just for Pinterest. But you do need to optimize what you already have. Reels, blog posts, galleries, they can all be turned into pins with the right images and keywords.

Start with what you’ve already made, and give it a Pinterest-friendly twist. Use vertical graphics. Add clear titles. Link back to your website. This is the kind of smart repurposing that saves you time and works long-term.

You’re Already the Expert

You know more than you think. You know what your clients ask about. You know their planning struggles. You know what gets them excited and what confuses them. Use that expertise to create pins that solve their problems and answer their questions.

Pinterest rewards helpful, valuable content. And you already have it in you.

FAQ: Using Pinterest for Wedding and Event Businesses

Is Pinterest really worth it for my wedding business?
Yes. Pinterest is a top search engine that can drive traffic and leads without requiring constant engagement like social media.

Do luxury clients use Pinterest?
Absolutely. Clients of all budgets and styles use Pinterest for wedding inspiration. Your content determines who finds you.

How often should I post on Pinterest?
Consistency is key, but you don’t need to post daily. A few quality pins a week can go a long way if they’re keyword-optimized.

Can I use the same content from Instagram on Pinterest?
You can repurpose, but don’t just repost. Pinterest needs vertical, search-friendly images with descriptive text and direct links.

How do I know if Pinterest is working?
Use Pinterest Analytics and Google Analytics to track pin performance, website traffic, and inquiries from Pinterest.

Your Next Step: Tap into Pinterest the Right Way

Pinterest is no longer optional for wedding and event businesses. It’s one of the best ways to generate leads, get inquiries, and promote your work without the pressure of social media. You can absolutely use Pinterest to grow your business—and do it on your own terms.

If you’re ready to get serious about Pinterest and want a step-by-step system that actually works, check out my course The Pin Pipeline. It’s designed specifically for wedding and event professionals like you who want more traffic and better inquiries with less stress.