100-ish Word Thought: Fear is not a strategy

Posting & Praying

In the world of marketing, there are all kinds of ways we market our business. Networking, referrals, Instagram, E-mail, vendor lists, TikTok, Pinterest, Google, paid ads & more. It's exhausting. Where most businesses run into trouble is they don’t have the bandwidth to understand each individual marketing option before jumping in. So, they post & pray. They do for Instagram what they do for Pinterest & hope it works. This is fear-based marketing. Fear of keeping up, fear of what the competition is doing, fear they won't meet their numbers. FOMO is real, real. The trouble is, fear is just fear. And, it's a huge waste of time, money & energy. It's not smart or effective. When it comes to getting new business, do you want to come from a place of fear & waste your time, or do you want to be smart & effective with your marketing?

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