100-ish Word Thought: It’s about adding your voice

You Matter To Those In Your Orbit

It’s not always about being new or different when it comes to creating content that resonates with your ideal clients. It’s about adding your voice. It's about you, your advice, your views on the subject. Just because The Knot wrote about it or an industry peer did something on the topic doesn't make your voice irrelevant. In fact, it makes it more worthy of your personal spin on it. It says that people are interested in it or clients are asking about it. Your ideal clients are curious and they want to hear from you. If they wanted to know what The Knot says they will go there, but for now, they're in your orbit, so tell them what you think. (Just remember to be nice.)

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