What I Wish Every Wedding Pro Knew About Getting Better Inquiries
If you’ve ever wondered how to get better wedding inquiries from their online marketing efforts, not just more leads, but better ones, you’re not alone. I’ve worked with wedding professionals across every part of the industry, from florists to stationers, wedding photographers to planners, and this is the number one thing we all want. Better leads. Better fits. Couples who get it. Couples who don’t ghost. Couples who are ready to book.
If you’re wondering how to get better wedding inquiries—not just more leads, but the right ones—this post is for you. I’m sharing the biggest mindset shift that helped me attract dream clients consistently: focused, helpful, and searchable content designed specifically for engaged couples planning a wedding. Whether you’re a wedding planner, florist, photographer, or stationer, this strategy will help you connect with the right people online and finally get inquiries that are aligned and ready to book.
So what’s the secret?
It’s not about doing more online marketing. It’s not about being on every platform or chasing every social media trend. The biggest mindset shift I wish every wedding pro would make is this: getting better inquiries is about focused online marketing, not doing more of it. You don’t need to post more, you need to post better.
Let’s talk about what that really means and how to start shifting your approach today so your Inbox becomes a place you actually enjoy checking again from real engaged couples who are planning a wedding and in a position to hire you.
You Don’t Need More Leads, You Need the Right Ones
When I say “better wedding inquiries,” I’m not just talking about bigger budgets. I’m talking about the right-fit clients, as in engaged couples who understand what you do, value your expertise, are ready to book, are planning a wedding in your area, and don’t make you want to hide every time your phone pings.
The biggest mistake I see wedding pros make, whether you’re a wedding DJ, videographer, invitation designer, or event rental company, is trying to appeal to everyone. They post pretty photos, use vague captions, lots of emojis (Don’t even get me started on the emojis!), keep it generic, and hope that somehow the right people who are planning a wedding in your reason with a massive budget, who are madly in love with your business, and ready to sign on the dotted line sight unseen will some how magically find them. But you and I know it doesn’t work like that. So here’s the reality check that you might not want to hear, but likely need to hear: when you market to everyone, you connect with no one.
What you really need is a smaller net cast in the right direction. You’re not an influencer. You don’t need thousands of eyeballs. (After all, what is 1,000 engagements with your Reel if none of them hire you?!) You need the right people paying attention to your online marketing and content designed to get your business more leads. That means being willing to narrow your focus, get specific, and create content that’s designed to attract your ideal client, not just any client. And definitely not someone else’s client either.
You’ve likely heard this before, but the riches are in the niches. It’s true. One piece of specific content whether that’s a blog post or a social media post that solves one specific problem for one specific client in one specific area is worth more than 100 generic posts that could apply to anyone.
Speak to Your Dream Clients by Answering Their Questions
If you want to attract better wedding inquiries from your marekting efforts online, your content has to speak to your ideal client. That means answering their questions, especially the ones they’re too embarrassed to ask or don’t even know how to search for. You and I both know this, when you’re just engaged - I don’t care the size of your budget or where you live - you don’t know what you don’t know.
They have to start somewhere. Likely newly engaged couples will ask a family member or a friend, but more and more with today’s couples, they are beginning, ending and more often than not reenforcing their search for the wedding vendors to make it happen online. (What do I mean by reenforcing? In short, a friend or family member gives them a recommendation and the first thing they do is go online to confirm, or reenforce what they were told by said trusted friend or family member.) Whether that’s social media, reviews, wedding websites, your business website, engaged couples are using the Internet to get themselves educated about their wedding planning journey.
Think about the questions you answer all the time. Those are your FAQs. But also think about the things couples are Googling at night, overwhelmed and unsure of where to start. You should be writing about those too.
Whether you're a wedding officiant, caterer, calligrapher, or bridal boutique, your online presence shouldn’t just be a highlight reel of pretty pictures, although that’s important. That doesn’t give engaged couples anything to connect with, or to build know, like and trust with. There's no meat. No education. No expertise. And without that, there’s no reason for them to choose you over someone else.
Worse than no ability to get to know you or create a connection with you, without searchable information on your website or social media platforms, there’s nothing for them to research with you. Lack of helpful, realistic and searchable wedding planning information on the Internet is one of the main reasons why there’s so much confusion and misinformation in the wedding industry. Big box wedding sites publish vague advice that’s meant for everyone, which means it really works for no one. Their content doesn’t reflect your local market, your pricing, your ideal couple, or your unique services.
If you want to stand out and connect with the right clients, answer their questions. Create helpful, specific content that solves a problem or removes confusion. And yes, this applies to the luxury market too. High-end clients still research. They still want answers. And when your content helps them feel confident, you’re the one they’ll reach out to.
Casting a Smaller Net Gets You Better Results
You don’t need everyone to hire you. You just need the right people to hire you.
I’ve built my businesses, The Garter Girl and Let’s Get Rehearsed, by speaking directly to the engaged couples I want to work with. That means writing content that’s not for everyone, and that’s the point.
Instead of writing a blog post titled “How to Choose a Wedding Planner,” write “How to Choose a Wedding Planner in Asheville, NC.” That’s how you get found by the right people. That’s how you show up on search. That’s how your online marketing starts bringing in inquiries that are the right fit from the beginning.
You don’t need mass exposure. You need meaningful connection. And the way to build that is through content that is niche, helpful, and localized.
If you want to learn how to build a system that does exactly this, check out my breakdown of the best wedding business marketing system. It’ll show you how to put a plan in place that makes your online marketing work for you.
Recap: How to Get Better Wedding Inquiries
Better wedding inquiries don’t come from more content. They come from more focused content. Most specifically, they come from content that is clear, helpful and searchable. Speak to your dream clients by answering their real questions. Be specific. Go local. And stop worrying about being everything to everyone.
Whether you’re a wedding florist, designer, entertainment company, or rental business, better leads come from intentional online marketing that’s designed for the right people in the right place. And when you do that, you’ll stop chasing and start attracting.
FAQ
What should I include in my online marketing to attract better clients?
Answer the questions your ideal clients are asking. Be helpful, specific, and clear. Whether it’s a blog post, Pinterest pin, or Instagram caption, make it educational and helpful, not just visual. Remember, helpful content is not only searchable, but it creates connection, so it’s a twofer.
How specific should I get with my content?
Very. A blog post about “how to choose a wedding DJ in Dallas” will attract far better leads than a generic post about hiring wedding vendors. Niche down and get local.
Will this work for high-end wedding clients too?
Yes. Luxury clients research too. They want to feel educated and cared for. Helpful content builds trust, and trust leads to inquiries.
Do I need to post more often to get better inquiries?
No. You need to post with more focus and intention. Quality over quantity always wins. Consistency with your marketing matters more than anything.
Ready to Get Better Inquiries?
If you’re tired of ghost inquiries or leads that just don’t get it, it’s time to stop doing more and start doing it better. In The Pin Pipeline, I’ll help you build a system that brings in more of the right people with less time, less stress, and way more results.