How to Reconnect With Your Marketing When You've Been Away

Struggling to restart your wedding business marketing after time away? Here’s how to reconnect with your lead generation and get back on track without the overwhelm. If you’re a wedding planner, florist, videographer, stationery designer, DJ, photographer or any creative pro in the wedding industry, chances are you've taken a break from marketing and promoting your business at some point. Whether it was a few weeks off during the off-season, a busy stretch of back-to-back events, an intentional sabbatical, or even a full-on burnout moment, stepping away from promoting your wedding business happens.

And when it's time to come back? It can feel awkward, overwhelming and full of pressure. You're probably wondering, How do I jump back into marketing, getting new inquiries, promoting my business and generating new leads after a break? Should I pick up where I left off? Should I start over?

Photo Credit: Amy Anaiz Photo

No matter where you are in your comeback tour, I’m all about helping you reconnect with your marketing. Whether it's Pinterest, blogging, email newsletters, social media, networking, or something else entirely, getting back into a rhythm doesn’t have to feel impossible.

As someone whose right there with you as a fellow wedding pro with over 20 years experience first at The Garter Girl, Let’s Get Rehearsed, and now at Garter Girl Creative, I’m sharing simple, practical tips for reconnecting with your lead generation efforts, and how to do it without overthinking, apologizing or spiraling into guilt.

Let’s talk about how to get back into the swing of promoting your wedding business in a way that actually works and feels good.

Don’t Overthink It, Just Start Somewhere

The best way to reconnect with your wedding business marketing is to stop trying to plan the perfect comeback. Forget the grand re-entrance and just get something out there. Post to Pinterest. Publish that blog post draft that's been sitting there. Say “hello” to a vendor you haven’t talked to in a while. 

Marketing doesn't require a red carpet roll-out. It just needs you to start. Waiting for the “right time” or the “right strategy” is often just a delay tactic. 

And if you’ve been telling yourself that you’ll jump back in when you’ve got the time, energy, or the perfect plan, that’s a sign you’re overthinking it.

Your audience isn’t sitting around wondering where you’ve been. They’re just excited to see what you share next.

Don’t Apologize, Just Show Up With Value

If you feel like you “should” explain your absence, pause. You don’t need to apologize for stepping back from marketing your wedding business. In fact, you shouldn’t.

Especially when it comes to content like Pinterest or your blog, where someone might discover your work months or even years from now. Saying “Sorry I haven’t posted in a while” just confuses the reader or distracts from your message.

If you truly want to acknowledge the break, a simple “Thanks for your patience” or “Excited to share something new” is more than enough.

Here’s the thing: people don’t care where you’ve been. They care about how you can help them now. Whether it’s a planning checklist, wedding inspiration, or a beautiful photo from a recent event, just deliver the value. That’s what will get them to trust you and hire you.

Let Go of What Used to Work

Wedding industry marketing has changed a lot in the last few years. Platforms have shifted. Trends come and go. And what worked in 2019 or even last wedding season may not work the same now.

If you’re returning to your marketing with the mindset of “getting back to how things used to be,” you’re already setting yourself up for frustration.

Instead, look forward. What are couples searching for now? What platforms feel natural to you now? Where do you want your wedding business to grow.

Reconnecting with your lead generation efforts means focusing on what’s possible today, not clinging to what used to be effective. You’re not starting over, you’re evolving. And that’s a good thing.

Start With Your Goals, Then Build Strategy and Tactics Around Them

One of the best ways to reengage with your wedding or event business marketing is to start by asking, “What do I want?” Do you want more bookings for next season? More traffic to your blog? More inquiries from high-budget clients?

Once you’ve got a clear idea of what you want out of the effort, you can build a strategy around it. Then you can pick the tactics that fit, not the other way around. That might mean blogging for wedding businesses, optimizing your Pinterest boards, posting on social media, showing up at networking events, or all of the above.

But without a goal, it’s easy to waste time on tactics that don’t serve your wedding business. Reconnection without intention leads to burnout. 

The good news is that most online marketing tactics, like what to post, how to post and when to post, are readily available. And the rest of the tactics, those usually come from trial and error, so it’s best if you jump in and get started so you can figure it out. 

Start with the destination. Then map out how to get there. Lastly, get to work figuring it out.

Put Your Client Back at the Center

When in doubt, focus on your engaged couples, aka your ideal clients. Think about the questions they’re asking. The help they need. The ideas they’re searching for. That’s where you’ll find your way back into meaningful marketing. As in the kind of marketing that attracts your ideal clients.

Instead of saying, “I should post something this week,” ask, “What would help my ideal client this week?” Instead of wondering, “What’s trending on Pinterest right now?” ask, “What would be inspiring or useful to someone planning a wedding today?

When you reconnect with your marketing as a way to serve your future clients, everything shifts. It stops being about doing it “right” and starts being about making a difference. And that’s a powerful motivator to keep going.

What to Stop Doing (and What to Start Instead)

If you’re trying to come back to your marketing after a break or time away, here’s what to leave behind: guilt, perfectionism and comparison. 

Stop worrying about how long it’s been or what your competitors are doing. Stop telling yourself you need to do all the things, all at once.

Instead, start reconnecting with curiosity, a clear message, and confidence. Start small. Start again. Start messy, if you have to. But start.

And remember, your marketing is not a one-shot deal. It's an ongoing conversation with your audience. You’re allowed to pause. You’re allowed to evolve. What matters is that you come back.

Reconnecting With Your Marketing Doesn’t Have to Be Complicated

If you’ve taken a break from promoting your wedding or event business, you're not alone. 

Whether you've stepped away from Pinterest, your blog, social media, or showing up at networking events, there’s no perfect way to return. But the best time to come back is now.

Don’t overthink it, just get started. Don’t apologize, just bring helpful value to your dream clients. 

Let go of outdated tactics and focus on where your business is going. Reconnect with your goals, your ideal clients, and the real reason you’re doing all of this in the first place. With the right mindset and a simple plan, you can reengage with your lead generation efforts in a way that brings more bookings, better inquiries and a whole lot more ease.

You’ve got this.

FAQs About Getting Back Into Wedding Business Marketing

How do I restart marketing my wedding business after time off?
Start by choosing one small step, such as a blog post, Pinterest pin, social media post, or email. Don’t wait for the perfect moment. Just begin again with your goals in mind.

Do I need to explain my marketing break to my audience?
Nope. Most people won’t notice. Focus on delivering value now. If you must say something, a simple thank-you or acknowledgement is enough.

Where should I focus first when reconnecting with my marketing?
Start with your goals and your ideal client. Then choose the platforms and content that best support those goals. Pinterest, blogging, social media, and networking are all great places to begin.

Ready to Make Pinterest Part of Your Reconnection Plan?

If you're ready to reconnect with your wedding business marketing and Pinterest is part of your plan, don’t miss my course, The Pin Pipeline. You’ll learn how to use Pinterest to bring in more and better leads with less stress, no dancing required. 

Let’s make Pinterest work for you while you get back to doing what you love.