How to Be Recommended by ChatGPT: A 30-Day Action Plan for Wedding Pros
In just 30 days, this action plan shows wedding vendors how to get recommended by ChatGPT, Perplexity, and other AI tools, so you get found, trusted, and booked without spending all your time on marketing.
Luxury wedding vendors, including florists, DJs, stationers, bridal designers, planners, videographers and more, are busier than ever. Between client meetings, design work, rehearsals, and running the actual wedding day (don’t forget living a life!), marketing for their wedding business and lead generation often falls to the bottom of the to do list. And yet, your ideal engaged couples are online right now dreaming, researching and planning their wedding, using AI tools like ChatGPT, Google Gemini, and Perplexity to research, be inspired, find new ideas, compare, and decide who they want to hire for their big day.
Here’s the shift: it’s not about posting daily on Instagram or hoping you rank on page one of Google anymore. Today’s engaged couples are asking AI tools direct questions like:
“Who is the best wedding planner in Napa for luxury estate weddings?”
“What’s a reasonable budget for a high-end florist in New York City?”
“Who are the top wedding photographers for editorial-style weddings in Philadelphia?”
“Why do we need to get extra rental chairs if our venue in Chicago already has chairs, can’t we just use those?”
“The venue coordinator at our hotel in the Bahamas seems capable, do we really need our own wedding planner?”
If your name or wedding business shows up in those AI answers of your ideal client, you’re on the short list of vendors they might reach out to inquire or ask for a detailed proposal. If it doesn’t, you may never even get a chance to pitch yourself for the job.
The good news is that you don’t need to become a full-time content creator to get recommended by AI. With small, intentional steps, just one per week, you can make your wedding business visible and relevant to the tools your clients are actually using.
This 30-day action plan is designed for busy wedding vendors who don’t have hours to spend on marketing, and I know that firsthand. I’ve been in the wedding industry for over 20 years as a bridal accessory designer at The Garter Girl, founder of Let’s Get Rehearsed, and educator and consultant at Garter Girl Creative. Like you, I’ve had to juggle creative work with client service and business operations. I’m not here to waste your time, and this plan is all about practical, realistic steps that actually move the needle.
This 30-day action plan will show you exactly how to show up in the AI results of your ideal clients - without it becoming your new full time job!
TLDR: The 30-Day GEO and ChatGPT Action Plan for Wedding Vendors
You don’t need to post more or rank higher on Google to be found by AI. You just need to:
Week 1: Introduce your brand directly to AI tools like ChatGPT and Perplexity.
Week 2: Test how you show up by asking the same questions your couples ask.
Week 3: Use GEO best practices to update your online presence (website, About page, FAQs, services, bios) so AI tools understand and recommend you.
Week 4: Structure your website content in ways AI tools prefer with clear headings, category specific tips, expert guidance, local answers, and educational insights.
Give it 30 days, one task per week, and you’ll build a stronger foundation for GEO (Generative Engine Optimization). If you want a deeper dive into what GEO is and why it matters, read my full guide here: GEO for Wedding Vendors.
Week 1: Introduce Your Brand to AI
How it works: Wedding vendors, from videographers to rental companies to officiants to make up artists to bridal boutiques and more, can feed AI tools like ChatGPT the basics of their brand, so when couples ask, you’re more likely to be mentioned.
Why this matters: AI tools don’t magically know who you are. They pull from what’s available online, but you can also teach them about your business. Think of it as networking, only instead of introducing yourself at an industry event in person, you’re introducing yourself to an AI tool.
Action step: Log into ChatGPT (free or Pro) or Perplexity and type:
“Here’s a quick intro to my brand: [Name], [City/Region], [What you do], [What you’re known for], [Website]. Just FYI in case someone asks.”
Do this quarterly, or whenever you update your services, launch something new, or rebrand. It’s five minutes that could get your business into AI’s memory for when couples are searching.
Week 2: Test How You Show Up
How it works: Wedding pros, including photographers, designers, bridal hair stylists, transportation companies, jewelers and more, should search themselves in ChatGPT the same way engaged couples would, to see if their business is being recommended.
Why this matters: If you don’t know how AI sees your business, you can’t improve it. Testing gives you a reality check on what couples are finding (or not finding).
Action step: Open ChatGPT in an incognito window (or log out if you’re in the Pro version) and ask the kinds of questions your ideal couples would, like:
“Who are the best wedding planners for black-tie weddings in Virginia?”
“What’s a good luxury florist in Charleston for 200 guests?”
“Compare [Your Business Name] to other videographers in Phoenix.”
If your business comes up, amazing! If not, don’t panic. It just means you need to tighten your online presence in Week 3.
Week 3: Update Your Online Presence
How it works: Consistency across your website and online profiles helps AI tools trust and recommend your wedding business.
Why this matters: AI pulls from multiple sources, not just your website. If your information is inconsistent or vague, AI won’t know who you are, or worse, it may skip over you.
Action step: In one hour, update your:
Website’s About Page: Include your location, years of experience, and specialty.
Website’s FAQ Page: Answer the questions you get asked most often, clearly and specifically.
Website’s Services Page: Make sure your offerings are described in everyday language, not just industry jargon. (For help with this, here are 10 words that wedding vendors should avoid using.)
Top-Performing Blog Posts: Refresh them with current details, local context, and clearer structure. (For more specific tips on updating your blog posts or pages, check this out on GEO for wedding vendors.)
Social Bios & Directories: Ensure your Instagram, Pinterest, LinkedIn, TikTok, Youtube and other platforms, including wedding planning directories and sites, describe you in the same way.
This is your foundation. The more consistent your footprint, the easier it is for AI to recognize and recommend you.
Week 4: Structure Content to Be Quoted
How it works: AI tools prefer content that is clear, factual, and structured in Q&A style, making it easier to pull into wedding planning answers. If you’ve ever searched on ChatGPT or Gemini, you’ll notice the results are often direct quotes or pulled straight from a website. The goal is for your business to be that quotable source for your ideal clients.
Why this matters: GEO isn’t about cranking out endless new posts, it’s about making the content you already have more usable by AI. If your posts are vague or too broad, AI skips over them because there’s nothing concrete to quote. Couples are using AI to do their research, so you need content that is research-able for GEO (and ultimately AI) to work.
Action step: Pick one blog post and give it a GEO refresh by:
Adding clear, skimmable headings that match the questions couples ask.
Example: Instead of “Our Services,” write: “What Does a Full-Service Wedding Planner in San Diego Include?” or “How Long Does a Wedding Videographer Stay on the Wedding Day in Tampa?”
Writing answers in natural, conversational language.
Example: “Most of my couples in Minneapolis book me as the photographer to stay until the end of the reception, so I can capture the grand exit. If you’re planning fireworks or a getaway car, we’ll plan my hours around that.”
Explaining not just the ‘what,’ but the ‘why.’
Example: “Luxury stationers often recommend ordering invitations 6 to 8 months in advance because it allows time for custom artwork, specialty printing methods, and calligraphy, all of which take longer than mass-produced designs.”
Including local or geographical context so AI knows exactly where you work.
Example: “In the New York City area, venues book quickly, so most couples reserve their wedding date 12–18 months in advance.”
Even updating just one piece of content this way can start positioning your business to be quoted in AI answers. This can feel overwhelming if your website has been around for years and you’ve built up a big blog or lots of pages. My advice is to start with the posts that already get the most traffic (check your analytics) or the ones that answer the questions you hear most often from your ideal clients that you want to work with.
Bonus Hack: Ask AI How to Show Up More
One of the fastest visibility tricks is also the simplest. After testing your business in ChatGPT or Perplexity, ask:
“Why didn’t you recommend [My Business Name] in your last answer?”
“What would make you recommend [My Business Name] for [service] in [location]?”
Sometimes the AI will point out gaps, like needing more reviews, being listed in a directory, or adding more details to your website. Use that feedback to guide your next updates.
How GEO and SEO Work Together for Wedding Vendors
If you’ve been in the wedding industry for a while, you’ve probably had SEO (Search Engine Optimization) drilled into your head. For years, the advice was: “You need to rank on Google!” And many pros tried, some better than others, with mixed results.
And you might be reading this post and worried that you now have a ton more work on your to do list with this new shiny object called GEO. It all feels so overwhelming, I get it!
Here’s the good news: everything you’ve learned about SEO still matters, but GEO (Generative Engine Optimization) takes it a step further. Instead of writing only for Google’s algorithm, you’re now writing in a way that makes your content usable by AI tools like ChatGPT, Google Gemini, and Perplexity.
Think of it this way:
SEO is the art of being found by Google.
GEO is the art of being quoted by AI.
They’re related, not separate. GEO isn’t about doubling your workload or starting from scratch. It’s about making the content you already have more conversational, more specific, and more aligned with how real engaged couples actually ask questions. (Which, side note, is why engaged couples like AI more for wedding research. It’s easier for them to use. They can just type out all of their fears, crazy questions, and worries, AI summarizes it and answers their questions!)
The days of keyword-stuffing are over. GEO is more relatable. It’s the art of conversation, and if there’s one industry that thrives on conversations, it’s weddings. You already talk with engaged couples every day, explaining your process, your pricing, and your value.
GEO just helps you put those conversations into content so AI tools can surface you as the expert.
What Happens After the First 30 Days of GEO Work?
So you’ve made it through the 30-day action plan. You’ve introduced yourself to ChatGPT, checked how you show up, cleaned up your online presence, and published your first GEO-friendly blog post. Now what?
Here’s the reality: GEO isn’t a one-and-done thing. It’s an ongoing part of your wedding business marketing, but it doesn’t have to take over your life.
Think of the first 30 days as setting the table. You’ve put your brand info out there, refreshed your online presence, and created the kind of content that AI tools can understand and recommend. After that, it’s about keeping the table set and adding new dishes now and then, maybe adding a fresh, new centerpiece now and again.
What a GEO strategy for wedding businesses could look like in practice:
Monthly: Test how you show up in ChatGPT, Gemini, or Perplexity by asking the same kinds of questions your ideal clients would.
Quarterly: Refresh your About page, Services descriptions, and any FAQs with light edits. This doesn’t mean rewriting everything. It just means updating details that change often, like new services, package names, venues you’ve worked at recently, or phrasing around pricing. Think of this as a “mini tune-up” to keep your content current and accurate for both clients and AI tools..
Quarterly Refresh Example: Adding a new service like “partial planning packages,” mentioning a new wedding venue you’ve worked at, or tweaking how you describe pricing (“starting at” vs. “average investment”).
Ongoing: Publish 1 to 2 new GEO-friendly posts per month. These don’t have to be long essays. They can be clear answers to client questions you already get, like “How far in advance should I book an Austin wedding planner?” or “What’s the difference between a venue coordinator and a wedding planner in Denver?”
Annually: Do a deeper review of your core pages (About, Services, FAQs, top blog posts) to make sure they still reflect your brand voice, positioning, and ideal client. This is the time to rewrite whole sections if needed, swap outdated photos, or refine your messaging so it matches where your business is now.
Annual Refresh Example: Rewriting your About page if your business has shifted toward destination weddings, updating service descriptions if you’ve raised your minimums, or swapping out outdated images for fresh portfolio work.
This is the time to do the bigger changes that keep your online presence aligned with where your business is now, the types of work that you want to do and the clients you’re best suited for.
Realistically, after the first 30 days, most wedding pros spend 2 to 4 hours a month on GEO, sometimes even less if you batch your work. That’s it.
And here’s the payoff: unlike Instagram posts that vanish in 24 hours (or faster), your GEO content keeps working for you long after you hit publish. It’s like planting seeds that keep growing into inquiries, even when you’re busy serving your couples or taking a well-deserved break.
Recap: The 30-Day ChatGPT Action Plan for Wedding Pros
In just four weeks, you can dramatically improve your wedding business’ visibility in AI tools like chatGPT without overhauling your entire marketing strategy.
Week 1: Introduce your brand to AI.
Week 2: Test how you show up.
Week 3: Update your online presence (About page, FAQs, services, blog posts, bios).
Week 4: Structure your content so AI can quote it.
Bonus Hack: Ask AI directly why you’re not being recommended—and fix it.
This is the foundation of Generative Engine Optimization for Wedding Vendors, the future of marketing and lead generation for wedding professionals.
FAQs: Getting Recommended by ChatGPT for Wedding Vendors
If you’re new to AI-driven marketing and lead generation as a wedding vendors, here are some of the most common questions I hear:
Do I need to create a ton of new content for GEO to work?
You don’t need to create endless new content for GEO to work. Instead of blogging every week or posting daily, focus on making your existing content clearer, more specific, and more structured so AI can understand and recommend it.
What if I’m not techy or don’t have an IT team, can I still do GEO?
Yes, GEO is absolutely something you can do even if you’re not techy or don’t have a full time marketing team. GEO isn’t about coding, algorithms, or complicated tech. It’s about sharing the knowledge you already have as an expert, high end wedding professional. You’re the expert, and you already know the answers to your ideal clients’ most common questions. All you’re doing with GEO is writing those answers down in clear, specific, and helpful ways so AI tools can find and recommend them, just like you’d do in a new client consulting call. If you ever feel like you’re out of your lane or unsure what to say, that’s actually a red flag, because GEO works best when you stay focused on your expertise and your real client FAQs.
Do luxury couples really use ChatGPT to plan weddings?
Yes, luxury couples absolutely use ChatGPT to plan weddings. They aren’t using it to DIY their big day, but to ask smarter questions about budgets, vendors, ideas, contracts, and timelines before they hire. AI helps them research faster and feel informed, which makes them more confident in booking you.
How long does it take for GEO to start working?
GEO usually takes about 3 to 6 months to start showing results. That’s how long it takes for AI tools to crawl your updated content and begin recommending it. You’ll know GEO is working when inquiries feel more aligned, couples reference your content in consults, or even say they found you through ChatGPT or another AI tool.
Does GEO work even if I’ve had a website for years and haven’t updated it?
Yes, GEO works even if your website hasn’t been updated in years. In fact, older sites often benefit the most from a GEO refresh. Updating your About page, FAQs, and top-performing blog posts with clear, specific details can make a big difference quickly.
Do I need to share my pricing online for GEO to work?
You don’t need to share exact pricing online for GEO to work, but you do need to educate couples about what affects cost. Money is such a big factor for more engaged couples regardless of their budget, so to not talk about it is suspicious and makes it look like you’re hiding something or trying to take advantage of them. Instead of avoiding the topic, explain factors like guest count, seasonality, location, and service level. This helps AI (and couples) understand your value without locking you into a number.
Does this 30-day plan work with the free version of ChatGPT?
Yes, this 30-day action plan works whether someone is using the free version of ChatGPT or a paid Pro subscription. Both versions of ChatGPT (and other AI tools like Google Gemini or Perplexity) rely on the same thing: published content from the open web. If your website, About page, FAQs, and blog posts are written with GEO best practices, AI tools can find and recommend you.
Most engaged couples are using free AI tools right now, which makes this even more important. If your content isn’t out there, AI will default to vague, big-box wedding websites instead of spotlighting your expertise. This plan is designed to make sure your content gets surfaced—without turning you into a full-time marketer.
How does GEO relate to SEO, I’m worried that I have to start over with something new?
GEO and SEO are connected, one doesn’t replace the other. SEO helps you rank on Google, while GEO helps AI tools like ChatGPT and Gemini understand and quote your expertise to your ideal clients. The difference is that GEO isn’t about keyword-stuffing or chasing algorithms. It’s about making your content clearer, more specific, and more conversational so couples (and AI) can actually use it.
Ready to Make AI Work for You?
You don’t have to chase algorithms, post every day, or spend hours glued to your phone. With just a few GEO-friendly updates, you can make sure ChatGPT and other AI tools recommend your business to the exact couples you want to book.
If you want to go even deeper, especially on how to use Pinterest to drive consistent traffic and leads with GEO-ready content, check out my course The Pin Pipeline. It’s the step-by-step system wedding pros trust to get visible online—without the overwhelm.