6 Ways You're Using Pinterest Wrong (And How to Fix It)

If you’re putting time into Pinterest for your wedding or event business, hoping to get more leads or better inquires, and still hearing crickets, or worse, you’ve been avoiding Pinterest altogether because you’re a busy, stressed out wedding vendor overwhelmed with all the things, this post is for you as I’m breaking down the most common things that you’re likely doing wrong on Pinterest. And, even better, I’m showing you what to do about it so that you can turn Pinterest into a source for wedding leads.

Many wedding professionals treat Pinterest like another social media platform they “should” be on, but then get frustrated when it doesn’t bring in new clients or brings in the wrong clients. Or they assume Pinterest is only for DIY brides and not high-end weddings. Or they start pinning and give up when it doesn’t immediately work.

If you work in the wedding industry, you’ve likely been on Pinterest before, maybe you even use it to gather ideas for your events or use it to communicate your creative vision with your clients and fellow vendors so everyone on the same page on the big day.

On the macro and micro level of wedding planning, Pinterest is a hugely helpful tool. But, as wedding pro because so many engaged couples use it to gather and organize ideas for their big day, you can also use Pinterest to get more leads, better inquiries, and grow your wedding or event business…if you use it in the right way.

The bottom line is this: Pinterest is not just a place for inspiration. It’s a search engine. And when used right, Pinterest marketing for wedding businesses can be a powerful lead generation tool that works for you while you’re working your events.

TLDR (Too Long, Didn't Read)

If you're a wedding planner, photographer, florist, invitation designer, DJ or other event professional trying to figure out how to use Pinterest to get wedding leads or better inquires from engaged couples, I’m breaking down the six most common mistakes wedding businesses make on Pinterest, and what to do instead.

From mixing personal and business content to skipping keywords or pinning without a plan, these Pinterest tips for wedding businesses will help you clean up your account, show up in search, and start attracting the right engaged couples.

Want better inquiries and more bookings from Pinterest? Wondering how wedding pros can use Pinterest effectively? Here’s your roadmap. You can thank me later!

Pinterest Mistakes Wedding Pros Make & How to Avoid Them

Let’s walk through the six biggest mistakes I see wedding and event pros making on Pinterest, and how to fix them so you can start using Pinterest to get wedding leads that are aligned, better quality, and ready to book.

I’ve worked with many clients as well as my own businesses at The Garter Girl and Let’s Get Rehearsed, getting millions and millions of engagements, views and bookings off of Pinterest content. Not only do I know what you’re going through trying to do all the things in your business, I know what engaged couples want and are looking for when they’re on Pinterest. Put both of those together, I have six really amazing and helpful tips for you.

So, let’s get started! Here’s what to stop doing on Pinterest and what to do instead…

Mistake #1: Mixing Your Personal & Business Content

When you’re using Pinterest for to get more leads or bookings for a wedding or event business, it is a mistake to mix personal pins in with your business pins on the same account. If this is a Pinterest account for your business, all of the pins on it should be in service of your business. Full stop.

Here’s the truth: Engaged couples don’t want to see your chicken recipe or your bathroom remodel inspiration on your business Pinterest account. Mixing personal and business content confuses the algorithm and your audience.

Pinterest doesn’t work like Instagram. Your boards and pins need to send a clear, consistent message about what you do and who you serve.

The Fix:

Delete your personal pins or create a separate account just for your business. Clean separation keeps your business content clear and focused. Your wedding boards should showcase your work, your expertise, and what your ideal engaged couple is searching for when planning a wedding.

Mistake #2: Treating It Like Social Media

A huge mistake wedding professionals from wedding planners to DJs to florists make is treating Pinterest like a social media platform when it’s actually a search engine. If you’re pinning for likes, followers, or comments, you’re using Pinterest the wrong way.

Pinterest doesn’t reward engagement the way Instagram or TikTok does. Its algorithm is based on search relevance, not popularity. Pinning random content from other creators or focusing on visual trends without strategy might get repins or saves, but it won’t get you bookings.

The Fix:

Clean up your Pinterest account and only pin your own content. That means your real weddings, galleries, blog posts, testimonials, and behind-the-scenes insights. Pinterest is your digital storefront.

Every pin should link back to something useful or informative that helps an engaged couple say, “Yes, I need to hire this person for my wedding.”

Mistake #3: Forgetting to Use Words

One of the most common and costly mistakes that most wedding pros make on Pinterest is skipping the words. Yes, Pinterest is a visual platform, but without keywords, you’re not going to show up in search. If you’re just uploading pretty pictures with no descriptions, Pinterest has no idea who you are or what you do.

Think about your dream client typing into the Pinterest search bar. Are they searching “elegant wedding ceremony inspiration” or “luxury DC wedding florist”? Those keywords matter.

The Fix:

Use clear, descriptive keyword phrases in your profile, board titles, board descriptions, and on every single pin. This helps Pinterest understand your content and show it to the right people, including engaged couples actively planning a wedding and looking for exactly what you offer.

Mistake #4: Thinking You Need to Be a Full-Time Blogger to Use Pinterest

Too many wedding pros hold themselves back on Pinterest because they think they can’t use it unless they’re blogging multiple times per day or even every week. This is not true.

While blogging for wedding businesses does help, it’s not a requirement, especially when you’re just starting out with using Pinterest.

If you don’t blog everyday, that’s OK! You still have plenty to share. You have beautiful galleries, landing pages, FAQs, service breakdowns, and more, all of which can be pinned and optimized for Pinterest.

The Fix:

Start pinning to your gallery or portfolio pages first. Link your pins to places where potential clients can see your work, learn about your services, or take action like filling out a contact form. Pinterest can still be a powerful marketing tool, even without a blog, if you use it to send traffic to strategic parts of your website.

Mistake #5: Not Using a Scheduler

Another big mistake wedding professionals make on Pinterest is trying to pin manually. If you’ve ever found yourself scrambling to log in and pin during a busy week or wedding season, you already know this doesn’t work long-term.

Pinterest rewards content consistency for wedding pros. That means showing up regularly, not posting a bunch of pins one day in the off season, and disappearing for three weeks or six months.

The Fix:

My favorite Pinterest scheduler for wedding professionals is by far Tailwind. Sign up for Tailwind to help you pin consistently. You can batch a whole month’s or more worth of content in one sitting, and let the scheduling tool handle the rest. This kind of efficiency is crucial for wedding businesses who don’t have time to be online every day but still want to bring in new leads.

Mistake #6: Jumping Right Into Pinning

One of the most overlooked Pinterest mistakes that most wedding vendors make is jumping right in and pinning without any kind of marketing strategy, let alone a foundation. If you haven’t optimized your profile, verified your website, or set up your boards, all your pinning is probably going nowhere.

It’s like setting up a beautiful wedding tent on quicksand. No matter how pretty it looks, it won’t hold up without a strong foundation.

The Fix:

Before you start pinning, pause and set up your Pinterest account for success. Make sure it’s a business account, claim your website, add a title and account biography full of keywords, create category-specific boards. Once you do all of this then you can go ahead and fill your Pinterest account with your original content - using a scheduler, of course!

A solid foundation gives Pinterest the signals it needs to start recommending your pins in search results.

Stop Doing This, Start Doing That

If you’re a wedding vendor and you want to use Pinterest to get more or better inquires here’s the only formula you need for success: Stop treating Pinterest like a mood board. Stop pinning other people’s content. Stop skipping the strategy and hoping the algorithm saves you.

Start treating Pinterest like the marketing and lead generation tool that it is. Start showing off your work in a way that’s searchable. Start focusing on long-term results, not short-term likes. That’s the real key to getting bookings from Pinterest.

You don’t have to be techy. You don’t have to blog daily. You just need a clear plan and a consistent strategy.

Recap: Pinterest Tips for Wedding Businesses That Actually Work

Pinterest marketing for wedding businesses can be a total game-changer, but only if you stop treating it like social media and start using it like a search engine.When you avoid these six common mistakes and take action on the fixes, you’ll make Pinterest work for you, not the other way around.

Here’s the 6 tips: Clean up your account. Focus on your content. Use the right words. Pin to real pages. Schedule strategically. And most importantly, set your foundation before you jump into posting.

That’s how to use Pinterest to get wedding leads that are high quality and aligned with the wedding and event services you actually offer.

FAQs About Pinterest for Wedding Businesses

If you're new to using Pinterest for lead generation, or you're wondering how wedding pros can use Pinterest to get more or better bookings, these are some of the most common questions wedding professionals ask me…

Do I need a blog to use Pinterest to get wedding bookings??

No, you don’t need a blog to benefit from Pinterest if your ‘re a wedding business. You can pin to your gallery, portfolio, services page, FAQs, or any part of your website that showcases your work and helps potential clients learn about what you offer.

How many pins should I post each day for my wedding business?

Pinterest works best with consistency, not volume. If you’re a wedding pro, aim to post consistently using a scheduler like Tailwind, depending on how much content you have. The goal is to keep a regular presence, not flood the platform.

Should I create a new Pinterest account for my business?

Yes, if your current Pinterest account has a mix of personal and business content, it’s best to create a separate account or move all of your personal pins to secret boards. A clean business account for your wedding business helps the algorithm, makes your brand clearer to potential clients and engaged couples, and improves your analytics and performance.

What should I pin if I don’t have a blog?

You can pin galleries from past weddings, your service pages, portfolios of custom work, styled shoots, and FAQs.

The key is to pin content that gives what you promised on the pin, positions you as an expert and makes it easy for engaged couples to hire you. Speaking of what you promised on the pin, when the pinner clicks over from Pinterest to your website, they better find what you’re pin said it would deliver.

How long does it take for Pinterest marketing to work for wedding pros?

Pinterest is a long-term game. Expect to see traction in 3 to 6 months, especially if you’re consistent and strategic. The good news? Once your pins start gaining momentum, they can keep working for you for months, even years after it was originally posted.

Ready to Use Pinterest to Get Wedding Leads?

You don’t need to be an influencer. You don’t need to spend hours a day on Pinterest. You just need the right foundation and a system that actually works.

That’s exactly what I teach inside my course, The Pin Pipeline. It’s designed specifically for wedding pros who want more time, better leads, and fewer headaches when it comes to marketing. You’ll learn how to set up your Pinterest for success, what to pin, how to create content, and how to turn your account into a lead-generation machine.

Want Pinterest to finally work for your wedding business? Start here: The Pin Pipeline