100-ish Word Thought: Whose Business Are You Building?

grow your business, not theirs

Everyone in the wedding industry says social media is essential for your business. You gotta do it. And sure, it is. But let’s be real about what it’s actually designed to do.

The goal of social media platforms? Keep your client’s attention on their platform. Not on your website, not in your Inbox, not requesting your pricing, and definitely not in a discovery call with you.

These platforms don’t want your clients researching, planning, or hiring. They want them scrolling, watching, liking, and staying engaged - on their platform, not yours.

So no, there is nothing wrong with you and the algorithm isn’t broken. It’s working exactly as intended.

The key is knowing the game you’re playing. Use social media to get noticed, create connection and build trust. But know that the win isn’t likes or views. It’s getting potential ideal clients off the app and into your world where you can actually book them.

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