100-ish Word Thought: Both and

Whack Slack

Marketing is not an either or. Just because you're active on Instagram, doesn't mean you can't do Pinterest. Just because you feel that most of your past clients came from venue referrals, doesn't mean that SEO doesn't matter. It all matters. Because, what happens when your account gets hacked? Or you're no longer the hot new person in your area? The pandemic taught us about the art of the pivot. This post pandemic world is teaching us about the art of the balance, so that when one thing is out of whack, your other marketing tools are there to pick up the slack.

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