“Elevate to Impact” Podcast: Demystifying Pinterest for Wedding Pros
Wondering how to effectively market your wedding business online? Are you thinking about using Pinterest for your event business? What do Pinterest analytics look like, and how do you adjust your marketing strategy to fit your audience’s preferences and grow your brand? On the “Elevate to Impact” podcast for wedding and event professionals, I go into all of the strategies necessary to make Pinterest your secret weapon to getting more leads in the wedding industry.
In the episode “Demystifying Pinterest for Wedding Pros with Julianne Smith” we talk about all of the best tips on how to leverage Pinterest for your wedding business. Pinterest is an effective marketing tool to attract clients, and by learning how to use it as a strategic, targeted search engine you can grow your leads of engaged couples planning a wedding and find your ideal clients.
Pinterest is a visual platform, but it’s much more than just an idea board of recipes and home projects. It's the number three search engine in the world and the perfect platform to direct traffic to your website, especially if you’re in the wedding industry. Wedding planners, photographers, florists, DJ’s, caterers, and wedding venues can all utilize Pinterest in their marketing strategy, but first you should learn how to use Pinterest strategically.
In the Pinterest podcast, I’ll give you all the tips you need to perfect Pinterest as a marketing tool to ensure that your pins reflect your specialization so you can attract the clients you want. I explain a little bit about why Pinterest is useful to drive traffic to your website, how to use its analytic tools, common myths around Pinterest and how to win the search to attract more and better clients who are engaged.
We also talk about how Pinterest is different from social media, why you should be using a scheduler to efficiently plan your Pinterest during your busy seasons, and why it’s important to understand how your ideal clients are using Pinterest to help find vendors and plan their wedding.
If you’re a creative small business serving the wedding and event industry - such as a wedding planner, photographer, entertainer, DJ, rental company, florist, invitation designer and more - and you need help with your online marketing, content creation, or your Pinterest account, please send me an email at info@juliannesmith.com or check out my done-for-you and training services for wedding pros as well as my newest course, The Pin Pipeline designed just for wedding and event businesses. I’d love to work with you to maximize your creativity and the overwhelm and work with the clients that you want to work with!
For more tips and advice on the wedding industry, be sure to check out past blog posts and sign up for my weekly emails where I’ll send you all kinds of wedding business education nuggets in 100 words or less!