100-ish Word Thought: It Can Change

Crystal Clear

If you want to stop chasing trends, and start setting them, the path is very clear. You have to be the one to go first. It may not be easy, but it’s just that simple. Your marketing system has to be brave with the bigger picture in mind. You’re why has to matter more than the shiny object in front of you right now. It can’t just be about engagement. It has to be about more than views and likes. Do you think Beyoncé cares how many likes she gets on Instagram? If she did, she’d use the same trending audio as everyone else. Instead, she’s more interested in starting a revolution with the content she shares. If you want legend status for your brand too, consider this your invitation to get off the hamster wheel of what everyone else is doing, and start setting your own trends. Be the icon and go first.

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