100-ish Word Thought: Lane Changes

You Do You

Did you know that 62% of people in a recent study said they prefer creators who publish educational content to those who publish entertainment content? Yes. More people want to learn from you than want to be amused by you. So, let the entertainers, entertain. And you stay in your lane doing what you do best - solving your client's problems and being the expert in your niche. You’re clients need you to be the professional in the room. They want you to take lead, share your knowledge and let them learn from your experience. They don't want you to compete with the amazing entertainers out there who are also trying to be the experts in their niche. Before your hit publish on your next piece of content, ask yourself, is the helpful or is this entertaining?

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