What’s Working Right Now On Pinterest for wedding pros
Discover what’s working on Pinterest for wedding pros in 2025, 2026 and beyond, including keywords, visuals, consistency, and website-first strategies to attract more leads and bookings without burning out.
If you’re in the wedding industry and you’ve been feeling burned out chasing Instagram reels, TikTok trends, or constant algorithm changes on social media, I have good news for you: what’s working right now on Pinterest for wedding businesses is completely different. With that, I’m going to jump right to it and give you what’s working right now on Pinterest for wedding pros in 2025: keywords, consistency, helpful visuals, and a website-first strategy that brings in inquiries long after you post.
If you’re looking to get more leads or better inquires of your wedding or event business, but you’re overwhelmed by the social media hustle, you’re in luck today as I go through exactly what you need to do to help your wedding business stand out on Pinterest.
Pinterest is still one of the most powerful marketing tools available for wedding pros because engaged couples actively use it to dream, plan and organize their wedding ideas. They aren’t scrolling for entertainment. They’re searching for ideas, organizing inspiration, and saving images that help them communicate their wedding vision with their planner, florist, photographer, and friends. Pinterest is built for inspiration and collaboration, not entertainment.
What Works on Pinterest for Wedding Pros in 2025
The secret to Pinterest success for wedding pros in 2025 isn’t trends or hacks, it’s treating Pinterest like a search engine and giving couples exactly what they’re looking for.
The question I hear most often from my clients is: What’s actually working on Pinterest right now?
They also ask things like: Do you need to pin every day? Do videos matter more than images? Do you have to blog constantly?
As someone who has been in the wedding industry for over 20 years, I can tell you that what works in 2025, is the same thing that has always worked: treating Pinterest as a search engine and giving couples exactly what they’re searching for.
The good news is that if you don’t follow trends, tricks and hack when it comes to your Pinterest strategy, and instead stick to the best practices that I’m going to share with you, your pins will last your wedding business long into the future. In the rush of all that we have to do in our wedding businesses, it is tempting to get overwhelmed and just want to rush the Pinterest process, especially when your bookings are down and your calendar is not looking full. But that’s a mistake, because it often leads to wasted time and effort. And I don’t want that for you.
TLDR (Too Long, Didn’t Read):
If you’re a wedding planner, florist, photographer, DJ, invitation designer, bridal shop owner, officiant, rental company, or any wedding pro wondering what’s working right now on Pinterest in 2025, 2026 and beyond, the answer is simpler than you think. Pinterest marketing for wedding pros is still about strategy, not trends. It’s a search engine after all, not a social media platform, which means intentional strategy, not tricks and hacks, is what gets results.
In this post, I’ll walk you through what’s most effective on Pinterest for wedding businesses based on my 20+ years of experience in the wedding industry and millions of views on my own accounts with The Garter Girl and Let’s Get Rehearsed.
Pinterest Works as a Search Engine, Not Social Media
One of the most important things wedding pros need to know about Pinterest in in 2025, 2026, and beyond is that it works as a search engine, not a social media platform. To succeed wedding pros must remember this and resist the temptation to lump all the platforms together.
Engaged couples on Pinterest aren’t scrolling for entertainment. They’re searching for solutions. Pinterest surfaces the most relevant, keyword-rich content, not the content with the most followers.
In my own experience with The Garter Girl, I’ve had pins from years ago still sending traffic and inquiries to my site. That’s the power of Pinterest, your work keeps working for you long after you’ve pinned it.
Keywords Still Matter Most
If you want Pinterest to work for your wedding business, keywords are still the #1 factor that determines whether or not your content gets found. Right now, keywords are still the most important factor in Pinterest marketing for wedding pros. Without them, Pinterest doesn’t know who you are or who to show your content to.
I see so many wedding pros wasting time with broad keywords like “wedding photography” or “wedding bouquet.” These are too crowded to make a dent.
The wedding vendors I coach who get the best results are the ones who niche down:
“Rustic barn wedding bouquet with sunflowers”
“Modern black and white wedding invitations for NYC couples”
“Luxury Chicago rooftop wedding planner”
By narrowing in, they get fewer clicks overall, but better clicks. That’s how you get real inquiries, not just saves.
For more, check this out that I wrote on on the 6 ways that wedding businesses use Pinterest wrong and what to do about it.
Consistency Beats Volume
When it comes to Pinterest marketing for wedding pros, consistency always outperforms volume, so quality over quantity when it comes to pin count. Another myth I hear all the time is that you need to pin hundreds of times a week to make Pinterest work. That’s just not true. In 2025, consistency beats volume every single time.
What’s working right now and has always worked on Pinterest is consistency. Using a scheduler like Tailwind, so you can batch pins once a month or every other month, and let them drip out steadily.
This is exactly what I teach my clients and I use in my businesses, because I know how busy wedding pros are. You don’t have time to pin all day, and you don’t have to.
Pinterest rewards steady activity over volume. Even a few pins per day, scheduled consistently, can outperform someone dumping hundreds of pins at once.
For more on this topic, check out what I wrote on how wedding pros can beat the algorithm on any platform, anytime - even Pinterest.
Clear, Vertical, Helpful Visuals
The pins performing best right now on Pinterest for wedding businesses are vertical, clear, and easy for both couples and the algorithm to understand.
Pinterest is visual, but not every image will perform. The visuals that are working on Pinterest right now are clear, vertical, and easy for couples and the algorithm to understand.
The pin images working right now with the most impact are:
Vertical (2:3 ratio): Because vertical pins take up more space in the Pinterest feed, they stand out and are more likely to get noticed.
Clear and bright: Engaged couples are drawn to crisp, well-lit images—they’re easier to understand and more inspiring to save. And since weddings are a creative industry, it’s even more important that your images stand out.
Easy to understand at a glance: Pins should instantly communicate what the idea is so couples don’t have to guess before clicking.
With text overlay when appropriate: A few well-chosen words on the pin image give context, helping it stand out in a crowded search result, making it more searchable and clickable.
Clear use of keywords: The Pinterest algorithm scans the words associated with your pin images first, and strong keywords help catalog it correctly so it shows up in the right searches.
Add your company’s branding: Adding your logo or brand mark helps ensure that even if your pin gets repinned hundreds of times, your business still gets credit.
In my own businesses, I’ve found that simple, clean images of real weddings or my custom design work, paired with keyword-rich descriptions and titles, perform better than overly styled or vague images.
Engaged couples want inspiration they can picture themselves using for their wedding day, not something confusing, overly abstract or so aspirational that it looks absurd.
Link Pins Back to Your Website
What’s working right now on Pinterest is linking your pins back to helpful, relevant pages on your own website.
One of the biggest mistakes I see wedding pros make is pinning content that leads back to Instagram or some other platform or site that is not their website. That’s not what works on Pinterest. And that’s not what works for your business. The goal with your pin should be to bring the pinner to your website so they can fall in love with you and your work. If you send them to Instagram, for example, now they are on Instagram, not your website, and they are no longer a captive audience.
Pinterest rewards pins that lead to your website. You can link your pins to any helpful, relevant pages on your website like:
A gallery of your work
A blog post with tips
A services page
A FAQ page with more information
A portfolio of your expertise
Blog posts with tips, advice or inspirational round-ups
When I work with wedding vendors, one of the first things I check is whether their pins actually go somewhere helpful. A strong Pinterest strategy paired with a strong website is how you turn inspiration into inquiries.
The most important thing to remember is that the pin has to deliver on its promise. If your pin says “blush wedding inspiration in NYC,” it should lead to a gallery or blog post about a blush wedding in NYC, not a generic contact form. If your pin promotes “the best rooftop wedding venues in Austin, TX” the page it links to should deliver that list of venues, not a random service page. When pins don’t match what they promise, couples lose trust and click away.
Pinterest also cares about what they call “fresh pins.” This means they don’t want you recycling the same image and link over and over again. If you’ve already pinned a certain gallery or blog post, let it breathe before pinning it again, if at all. Switch up the visuals, titles, or topics so you’re not spamming Pinterest with repeat links.
And finally, never link your pins to your homepage. A homepage is far too generic and doesn’t answer any specific question your engaged couple has. Always send them deeper into your site where they’ll get the exact inspiration, answers, or next step they came for.
For more on this, check out what I wrote on how to create a website first marketing strategy for wedding businesses.
Use Video on Pinterest to Inform, Not Entertain
Video works well on Pinterest right now, but only when it’s used to inform, not entertain. Video is becoming more important on Pinterest because today’s content consumer is used to seeing information delivered through motion. Videos stand out in search results since moving visuals catch the eye, but remember that Pinterest is not TikTok or Instagram.
On Pinterest, videos should inform and answer a search query, not entertain. Think “how to tie a bow tie” or “types of wedding bouquet shapes,” not dancing trends or behind-the-scenes bloopers.
I always like to say that Pinterest for wedding businesses isn’t a “get to know you platform,” it’s a “how can I hep you platform.” This means that your goal the wedding business owner is for your pins to help your potential clients, not for them to see your BTS or get to know your personality. Get to know you content is better suited for social media.
Just like with your pin images, keep your Pinterest videos short, vertical, and keyword-rich with clear titles, descriptions, and on-screen text so Pinterest knows how to catalog them.
And one big warning: don’t use copyrighted music. Tracks cleared for Instagram or TikTok and other social media sites are not necessarily approved for Pinterest, and using them could get your pins removed and your account shut down. Stick to royalty-free audio or none at all.
Stop Chasing Trends and Hacks
What’s not working right now on Pinterest? Chasing trends, hacks, or tricks like you would on Instagram or TikTok.
Treating your wedding business Pinterest strategy like your strategy for TikTok, Instagram or social media at all is not a good idea.
You don’t need to go viral. You don’t need to hop on trends. You don’t need to chase followers. You don’t need to comment.
What works on Pinterest is timeless, useful and inspirational content that engaged couples will always search for no matter what.
That’s why Pinterest marketing for wedding pros is such a relief compared to other platforms, it’s about being useful, not trendy.
You know else is what’s really working on Pinterest? Chasing tricks or hacks in an attempt to outsmart or beat the algorithm. There’s not “get rich quick” scheme on Pinterest. There’s no short cut that’s going to magically skyrocket your pins overnight.
The way to better leads and more inquires for any wedding business, no matter your niche or area, is through high quality pin content as a steady pace that answers your ideal client’s most important questions.
Recap: What’s Working on Pinterest for Wedding Businesses
So, what’s working right now on Pinterest for wedding businesses? The answer is treating Pinterest like the search engine it is: clear keywords, consistent pinning, helpful visuals, strong website links, smart use of video, and timeless content.
Pinterest for wedding businesses is one of the smartest marketing strategies you can use because it works in the background, bringing in inquiries long after you pin.
Pinterest for wedding pros in 2025, 2026, and beyond still comes down to the basics including treating Pinterest as a search engine, using clear keywords, pinning consistently, creating vertical and helpful visuals, linking to your website (not social media), using video wisely, and avoiding trends or hacks.
These strategies have staying power because they align with how engaged couples actually use Pinterest: to search for inspiration, find answers, and choose the right wedding vendors.
FAQs: What’s Working Right Now on Pinterest for Wedding Pros
If you’re a wedding pro wondering how to make Pinterest work for your business, these are the most common questions I get about what’s working right now and how to get results.
Do I need to pin daily to succeed on Pinterest in 2025?
Yes, your wedding business should consider showing up daily to succeed on Pinterest in 2025, 2026 and beyond. However, what works best is consistency, not volume so it’s quality over quantity. Using a scheduler like Tailwind allows you to pin steadily without being glued to your computer every day.
Are keywords still important for Pinterest marketing for wedding pros?
Yes, keywords are still essential for Pinterest marketing for wedding pros. Without keyword-rich titles, descriptions, and board, Pinterest won’t know who to show your content to, no matter how beautiful your images are.
What kind of visuals work best on Pinterest for wedding businesses?
The visuals that work best on Pinterest for wedding businesses are vertical, clear, and easy to understand at a glance - for the engaged algorithm. Video can also be effective when it informs and answers a search query. Professional-looking, inspirational visuals that link to relevant website pages perform best.
Should I pin my Instagram posts to Pinterest?
No, you should not pin Instagram posts to Pinterest. Wedding pros will see better results by pinning content that links directly to their own website, like galleries, blog posts, or service pages. That way, you own the traffic’s attention as a captive audience instead of sending couples back to Instagram only to have them distracted by everything that’s on Instagram.
What types of content should wedding pros pin in 2025?
Wedding pros in 2025 should focus on evergreen content couples always search for. Think: inspiration galleries, FAQs, tips, and resources that answer common wedding planning questions. These types of pins last longer on Pinterest and can drive inquiries for years.
Ready to Finally See Results from Pinterest?
You don’t need to dance on TikTok or go viral on Instagram to get clients. You just need a clear Pinterest strategy that works for wedding pros in any market.
That’s exactly what I teach inside my course, The Pin Pipeline. With my 20+ years in the wedding industry and my own success running The Garter Girl and Let’s Get Rehearsed, I’ve proven that Pinterest can deliver high-quality leads without the burnout.
Want Pinterest to finally work for your wedding business in 2025 and beyond?
Start here: The Pin Pipeline