4 Biggest Pinterest Mistakes all wedding pros make…even you
Most wedding pros make these four Pinterest mistakes, including unclear goals, mixing personal pins, inconsistency, and messy accounts - that block leads. Fix them to turn Pinterest into a steady booking tool.
Pinterest for wedding pros is one of the most powerful marketing tools, because it brings more leads and better inquiries for your business. Unlike Instagram or TikTok, it isn’t about going viral, it’s about being useful. Engaged couples planning a wedding, in all price points, budgets, niches, categories and locations, use Pinterest daily to plan, be inspired, organize, and communicate their wedding vision.
And yet, most wedding pros I work with are unknowingly making mistakes that hold them back from getting more inquiries. The good news? These mistakes are easy to fix. And that’s what I’m here to do with this post.
As someone who has worked in the wedding industry for over 20 years and grown two successful businesses, The Garter Girl and Let’s Get Rehearsed, using Pinterest, I’ve seen what works and what doesn’t. I’ve also worked with countless clients in the wedding industry helping them grow their Pinterest into a lead source for their business.
Let’s break down the four most common Pinterest mistakes wedding pros make and how you can fix them today.
TLDR (Too Long, Didn’t Read)
If you’re not getting leads for your wedding business from Pinterest, you may be making one of these common mistakes: not having clear goals, mixing personal and business pins, pinning inconsistently, or starting with pins before cleaning up your account. The fix is simple: clarify your goals, separate personal from professional, use a steady pinning rhythm, and make sure your account is optimized before posting.
Mistake #1: Not Having Clear Goals
Wedding pros fail on Pinterest when they pin aimlessly. Clear goals for using the platform, like booking more clients, driving traffic, or building brand awareness, are essential for results.
Too many wedding pros jump on Pinterest because ‘everyone else is doing it.’ But without clear goals for your Pinterest marketing for wedding businesses, your account becomes a random collection of pins without purpose.
There are lots of reasons that wedding vendors from florists, planners, officiants, invitation designers, bridal shop owners and more, use Pinterest. Most use is as a way of communicating with their clients and their fellow vendors.
But, you can also use your Pinterest account to generate more inquires and better leads for your business. There’s a big difference in the two uses.
So, before you just jump right into using Pinterest for your wedding business, you need to get clear on your goals. Ask yourself, are you on Pinterest to:
Drive traffic to your website?
Book more clients?
Showcase your expertise?
Increase brand visibility?
Define your goals first. Then, create boards, pins, and content that align directly with those goals. Pinterest is powerful, but only when you know what you want from it.
For more, check this out that I wrote on 6 ways wedding businesses using Pinterest wrong and what to do about it.
Mistake #2: Mixing Business and Pleasure
Don’t mix personal pins with your professional Pinterest. Keep your business account focused on your clients’ needs, not your personal taste.
Pinterest is fun. We all love pinning recipes, home décor, and travel ideas. But when you mix those personal pins with your business boards, it confuses Pinterest (and your audience).
Remember: Pinterest is a search engine. If your account mixes birthday cake recipes and travel itineraries with your professional boards, it dilutes authority. This is especially true when showing how wedding planners can use Pinterest as a clear, client-facing tool.
Solution: Create a separate business account (or convert your personal account to business and keep all personal boards secret). Make sure every board and pin aligns with what your ideal clients are searching for.
For more, check this out that I wrote on how to have an impact on Pinterest even if you’re in a competitive market or over-saturated category.
Mistake #3: Not Being Consistent
Consistency beats volume on Pinterest. A few scheduled pins per day works better than posting in bursts and then disappearing for months at a time.
Pinterest success isn’t about posting hundreds of pins in one sitting. It’s about showing up consistently.
Here’s the truth about quality over quantity on Pinterest:
You don’t need to pin manually, by hand.
Use a scheduler like Tailwind to drip pins steadily while your busy with life or weddings.
Even 3–5 pins per day (scheduled ahead) beats 100 pins at once and then ghosting the platform for months.
Pinterest rewards consistent activity. Think “slow and steady,” not “all at once.”
For more, check this out that I wrote on what’s working right now for wedding vendors on Pinterest.
Mistake #4: Starting with Pins Before Cleaning Up Your Account
Don’t start pinning until your account is cleaned up. Optimize boards, titles, and descriptions so Pinterest knows exactly who to show your content to.
A common mistake wedding pros make is jumping straight into pinning without cleaning up their account first.
Before you waste time create new pins, check your foundation first and make sure that it is rock solid including:
Do you have a business account?
Is your website verified?
Are your boards clearly labeled with keywords?
Do your board descriptions explain what’s inside?
Is your profile optimized with who you serve and where?
Pinterest uses these signals to decide how to categorize and rank your content. If your account is messy, your pins won’t reach the right people, no matter how good they are.
For more help on this topic, check out my thoughts on how to create a website first marketing strategy for your wedding business.
Recap: The 4 Pinterest Mistakes Wedding Pros Make
Avoiding these common Pinterest mistakes helps wedding pros use Pinterest more effectively to attract leads, book clients, and grow their businesses with less effort - who can argue with that!?
To recap, here are the 4 biggest Pinterest mistakes wedding pros make, and how to fix them:
Not having clear goals → Define your purpose before you pin.
Mixing business and pleasure → Keep personal boards private.
Not being consistent → Schedule pins steadily with a tool like Tailwind.
Starting with pins before cleanup → Optimize your boards and profile first.
When you avoid these mistakes, Pinterest becomes a powerful lead-generation tool that works in the background while you focus on serving your clients.
FAQs: Pinterest Mistakes Wedding Pros Make
Got questions about avoiding Pinterest mistakes? These are the most common ones I hear from wedding pros and the answers you need to get on the right track.
Do I need to pin daily to succeed on Pinterest?
Yes, your business should show up daily on Pinterest, but you don’t need to do it manually. Use Tailwind to schedule pins so your account stays active without extra effort.
Can I keep my personal boards on my business account?
No, keep personal boards private or secret. Mixing personal pins with business content confuses Pinterest and your audience, reducing your reach and authority.
What’s more important: pinning a lot or pinning consistently?
Consistency matters more than volume. A few pins per day scheduled steadily will outperform bursts of high activity.
How do I know if my Pinterest account is set up correctly?
Check your profile, board names, and descriptions. Make sure they’re keyword-rich, clearly labeled, and aligned with your client’s needs.
Ready to Fix Your Pinterest Strategy?
You don’t have to waste time chasing Instagram trends or burning out on social media. Pinterest works for wedding pros when you avoid these mistakes and focus on a clear strategy.
That’s exactly what I teach inside The Pin Pipeline, my proven course for wedding pros who want Pinterest to generate leads on autopilot.
Ready to stop making mistakes and start booking clients with Pinterest? Start here: The Pin Pipeline